Blu Goblin to launch replica Bullseye trophy in support of the Stroke Association

The next drop from Blu Goblin will be a limited-edition replica of the Bronze Bully Trophy from popular TV game show Bullseye. The launch is to celebrate the 40th anniversary of the show and to support the Stroke Association.

Bullseye fans, darts enthusiasts and trophy collectors from around the world can order their limited-edition replica Bronze Bully from later this month at Crafted from polystone resin and painted, each replica comes with an individually numbered Certificate of Authenticity, and is delivered in a bespoke presentation box.

A Louis Kennedy innovation, Blu Goblin creates limited-edition, exclusively licensed collectible models, replicas, figures and art, from nostalgia to modern day, across the worlds of entertainment, sport and gaming. Proceeds from every single transaction raise money for good causes.

In the early days of developing Blu Goblin, Louis Kennedy approached Bulldog Licensing to discuss opportunities from the portfolio of brands it represents, including Bullseye.

Vicky Miller, Licensing Director at Bulldog Licensing, says: “We loved the Blu Goblin model as soon as we saw it. Creating high-quality, limited-edition products for fans and supporting incredibly important causes at the same time is a winning combination. We are thrilled to be working with the team to launch this very special Bronze Bully, a super, smashing, great way for fans to celebrate 40 years of their favourite gameshow!”

A key feature of the partnership is to raise funds and awareness for the Stroke Association, a charity working across the UK to support people to rebuild their lives after stroke. For each Bronze Bully sold, Blu Goblin will donate 10% of the sales to the Stroke Association.

Saul Heselden, Head of Corporate Partnerships at the Stroke Association, says: “Stroke strikes every five minutes in the UK and it changes lives in an instant. Our much-needed specialist support, research and campaigning are only possible with the generosity of our supporters.

“We’re thrilled that Bulldog Licensing and the Blu Goblin team have worked together to support the Stroke Association through the sale of limited-edition replicas of Bronze Bully. The funds raised will go a long way in supporting our work to rebuild even more lives after stroke.”

Tracey Richardson, Licensing and Partnerships Director at Louis Kennedy, adds: “I recommend all Bullseye fans, darts enthusiasts and Stroke Association supporters visit now, where they can sign up for our Newsletter, and follow us on Facebook and Instagram, to ensure they are the first to know when the limited-edition replica Bronze Bully trophy is available to order.”

Blu Goblin launched on 2 March with framed limited edition prints inspired by the recent Tokyo Art and Photography exhibition at the Ashmolean Museum. Future campaigns include a Beano Chess Set, Dennis 70th anniversary statuette and Danger Mouse 40th anniversary figurine collection.

Louis Kennedy launches DTC platform to raise money for good causes

Bullseye scores Nintendo and PlayStation games deal with digital developer Sabec

The video games developer, Sabec, has signed a new partnership with Bulldog Licensing to create a series of digital games for download across the Nintendo Switch and PlayStation, based in the British gameshow, Bullseye.

Sabec is considered a leader in its field of developing games for licensed brands and its own IP, having worked with leading global entertainment brands like Hasbro, MTV, and Wiley Publishing as an approved Nintendo, PlayStation, Microsoft XBox, Apple, Roku, Samsung, Oculus, and Google developer.

Bullseye, meanwhile, is a much-loved British gameshow that first made its appearance in 1981 to reach is peak audience figures of 19.8 million on Boxing Day 1989. Now celebrating its 40th anniversary this year, the brand continues to hold a place in the hearts of the British public. In fact, when Sky Challenge relaunched the gameshow in 2006, it quickly became the channel’s top rating show.

Bulldog Licensing’s consumer products programme for the brand features an internet scratch card game from Camelot, and a spot on Cosmic Concept’s pub quizzes. The agency has been working closely with licensees to create strong collections of apparel and leisurewear, toys and games, and housewares.

“Bullseye is the perfect fit for digital gaming,” said Rob Corney, MD, Bulldog Licensing. “The show’s format is loved nationwide and is a firm family favourite, so we’re thrilled to have Sabec on board to bring the experience into people’s homes with innovative gaming concepts.”

Trudi Hayward, co-founder of BRAND-WARD Services Ltd, who brokered the deal, speaking on behalf of Sabec, said that Bullseye is a perfect fit for Sabec and console games, because darts is becoming increasingly more popular.

“Bullseye has such heritage in the UK, we know the game will be a sure fire hit, not just the fans that remember Bullseye but the younger generation who enjoy darts too,” she said.

Bullseye donates ‘significant’ Pembrokeshire Murders fee to UK charity Victim Support

The British game show brand, Bullseye, has made a donation to a charity supporting victims of crime in England and Wales after footage from the show featuring the convicted serial killer, John Cooper, was used in the production of the ITV series, Pembrokeshire Murders.

As a part of its deal with ITV, Bullseye ensured that its licensing fee for the use of the footage was donated to Victim Support, a charity that helps victims of crime to feel safer and find the strength to move beyond crime.

The three-part ITV miniseries, Pembrokeshire Murders, documents the real-life investigation that led to the eventual arrest of John Cooper for a strong of murders in the Pembrokeshire area. Early investigations had discounted Cooper as a suspect due to his appearance not fitting the police artist’s initial impression of the suspect. 

However, Cooper was later convicted when investigating officers recognised him from his appearance on the British game show, Bullseye.

Bullseye creator and brand owner, Andrew Wood and his family were horrified to learn of the connection between the show and the serial killer. When the producers of Pembrokeshire Murders requested permission to use the content in the ITV drama, an agreement was reached that a Wood would charge ‘a significant fee for the clip’ all of which would be donated to Victim Support.

“We were appalled to find that a serial killer had appeared on our show and never wanted to benefit in any way from the footage,” said Wood. “But to be able to donate the fee for its use in the ITV series to Victim Support goes some way to helping those who have suffered at the hands of criminals.”

Bullseye remains a favourite among viewers in the UK and further afield and Bulldog Licensing, which manages the rights for the brand has built a successful consumer products programme for the property, spanning categories such as gifting, publishing, apparel and accessories and is in conversations with potential licensees to further expand the offering.

Rob Corney, MD, Bulldog Licensing, added: “We’re pleased that the team at Bullseye were able to create some good from such a terrible situation and offer much-needed support for victims of crime as a result.”