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Tag Archives: Born Licensing

Born Licensing case study: Changing the licensing lexicon with JoyPixels

Born Licensing has been focused on licensing for the purposes of advertising and marketing for almost five years. It’s a badge this company of specialists wears with pride that it has become known for delivering ‘something different to the usual licensing fare.’ Here, David Born, director of Born Licensing talks …

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Born innovators: One man’s mission to change what you thought you knew about licensing

When I started Born Licensing almost five years ago in my Melbourne apartment, I set out to create a licensing agency that focused on bringing incremental revenue to the licensing industry in innovative ways. Five years later this tactic is even more relevant, both for us and the industry as …

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Early success for Born Licensing and JoyPixels sees emoji icons sweep tranche of new ad campaigns

Born Licensing and JoyPixels, the owner of over 2,800 emoji icons are celebrating the successful launch of a tranche of advertising campaigns featuring its cast of characters. The campaigns have covered a broad range of categories including telecommunications, FMCG, financial services, reproductive health, child safety and retail. The most recent …

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