AR kids’ books app Bookful welcomes Mattel’s Barbie and Thomas & Friends to the library

The augmented reality children’s book app, Bookful, has partnered with the global toy company, Mattel to bring new books from the Barbie and Thomas & Friends to its platform. Seven new titles will be added to the Bookful library under the partnership, bringing each to life with its AR and 3D animation to provide what it bills as ‘productive screen time.’

The Barbie brand will aim to continue its mission to inspire the potential in every girl with new titles including Barbie: You Can Be A Dcotor and You Can Be a Gynmast, while Bookful will look to ’empower young readers to bring to life Barbie’s You Can Be Anything campaign.’

Meanwhile, the AR book specialists bring Thomas & Friends to the platform some 75 years after the brand’s creation by Reverend Wilbert Awdry. Today, Thomas spans hundreds of TV episodes, books, toys, and a theme park. The Bookful app will reinvigorate its publishing success with titles such as Busy Busy Thomas, Search and Rescue, Big Surprise, and A Visit to London.

The Barbie and Thomas & Friends titles are joining Bookful’s library of top publishers and brands. Bookful’s current collection of titles also includes those from Penguin Random House, Charlesbridge, Horace, and Co., and DK. 

In addition to offering exclusive access to premium titles from the world’s leading publishers, Bookful houses complementary immersive learning opportunities for a magically interactive user experience. Bookful engages its users with spelling, comprehension, painting, and dancing games to reinforce learning through a series of uniquely crafted edutainment content.

Inception’s CEO Benny Arbel, said: “We are extremely excited to have two of Mattel’s iconic properties added to our library. We are sure these books will add an exciting new dimension to the library with stories that will inspire young readers.”

Flossy and Jim’s Horace & Co storybooks land partnership with AR specialist Bookful

Flossy and Jim has embarked on a new partnership with the award-winning AR app Bookful to bring the Horace & Co storybooks to its mobile library.

Bookful is the brainchild of Inception XR, a content platform that delivers extended reality (XR) to readers. It boasts a library of over 100 books and games for children, creating a universe where books are brought to life in augmented reality.

Under the new deal, the Horace & Co titles will be available for download via the app and will include Horace the Disgusted Hamster, Custard the Wibbly-Wobbly Dinosaur and Where are you Mr Blue?

Each book featured in the app – available on the App Store and Google Play – will allow children to read the story with 3D animations that can be projected in the user’s environment using AR technology. This is supported by a suite of assistive reading functions including narration, subtitles, and interactive activities to engage the reader.

“We are so excited to be bringing books to life through augmented reality, the titles are sure to entertain, educate and delight both children and parents alike,” said Denise Deane, owner of Edutainment Licensing who brokered the deal.

“Bookful is about creating meaningful screen time,” said Benny Arbel, CEO, Inception. “We are on an educational mission to get kids excited about reading, and through 3D and AR reclaim some of the digital screen time for our favourite books and stories.”

The titles are to be marketed to English Language territories worldwide and will also be available in Mandarin, Japanese and Korean for a growing number of distribution partners in Asia and beyond.