ALG Brands has been tapped to represent the estate of John Belushi and the Blues Brothers for licensing and legacy opportunities, it was announced this week by ALG COO, Scott Austin.
The branding firm will manage Belushi’s personality rights and will oversee the evolution of the Blues Brothers’ iconic intellectual property via brand collaborations, media projects, experiential events and more. ALG will advise and collaborate with Belushi’s widow, Judith Belushi Pisano, on all matters relating to the estate and the late comedian’s legacy.
In addition, ALG will work closely with Blues Brothers Approved Ventures partners Belushi Pisano and Dan Aykroyd to expand the Blues Brothers brand across categories.
“I spent two years looking for brand management with the right fit, and I am confident this is it,” said Belushi Pisano. “Ashley and Scott could not be more qualified, passionate, creative and dedicated. This is a partnership I put my trust in for the future.”
Austin added: “Like Jake and Elwood Blues, we too are on a mission…to ensure that John Belushi and the Blues Brothers endure as pop culture heroes for generations to come. We are thrilled to be working with Judy and Blues Brothers Approved Ventures on behalf of these timeless and beloved icons.”
Born in Chicago, John Belushi created his own comedy troupe, the West Compass Players, from which he stepped directly onto the main stage at The Second City. There he honed his craft and met lifelong collaborators, Harold Ramis and Bill Murray. In 1973, he starred in the first National Lampoon stage show, National Lampoon: Lemmings, and later found himself at the centre of the comedy universe alongside future stars Chevy Chase, Gilda Radner and Dan Aykroyd.
In 1975, Belushi became an original cast member of Saturday Night Live, delivering some of the show’s most memorable moments, including the first opening sketch and the characters Samurai Futaba, Olympia Pete and others.
He starred as “Bluto” Blutarsky in National Lampoon’s Animal House and as “Joliet” Jake alongside longtime friend and creative partner, Dan Aykroyd, in The Blues Brothers.