Tag Archives: Blu Goblin

Blu Goblin releases Danger Mouse collectibles to raise funds for KidsOut

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Direct-to-consumer online platform Blu Gobin is releasing a Danger Mouse original figurine collection to mark the character’s 40th year on our screens, with proceeds helping to support the charity KidsOut.

Blu Goblin creates premium, limited edition, exclusively licensed collectible models, replicas, figures and art, from nostalgia to modern day, across the worlds of entertainment, sport and gaming. Proceeds from every single transaction raise money for good causes.

Blu Goblin’s products, packaging and associated certification are ethically sourced and sustainably manufactured. Each limited edition is available exclusively through www.blugoblin.com, having been created to celebrate a specific event, anniversary, launch or major milestone. Every Blu Goblin drop is unique and availability is strictly limited.

Danger Mouse, one of the stars of The Queen’s Jubilee Pageant, is the centrepiece of an exclusive, limited edition, original figurine collection designed and developed by Blu Goblin to celebrate his 40th year on our screens. Supporting KidsOut, the collection was premiered at the star-studded KidsOut London Question of Sport evening last Thursday. Blu Goblin donated one set of these exclusive figurines to the fundraising auction; the winning bid was an incredible £1,000 towards the amazing fundraising total for the evening of over £50,000.

Gordon Moulds, CEO of KidsOut, says: “We are thrilled to be part of Danger Mouse’s 40th Anniversary. We would like to thank Blu Goblin for bringing together the partnership and developing the exclusive products, and for Boat Rocker’s support in granting the licence for the Danger Mouse figurines to be sold on Blu Goblin’s website. Proceeds from the figurines will go to supporting children who have escaped serious domestic violence and found sanctuary in a women’s refuge”.

Danger Mouse, based on the 1960s TV series Danger Man with Patrick McGoohan, was originally created by Cosgrove Hall and voiced by Sir David Jason. The new generation of the cartoon series is owned by Boatrocker Studios, with Danger Mouse voiced by Alexander Armstrong.

Nicola Herrmann VP, Brand Management & Licensing (UK, AUS, EMEA) Boat Rocker, says: “This partnership with Blu Goblin is a great example of how brands can connect to support charitable causes and we are delighted to be embarking on this exciting new mission that supports KidsOut.”

“We are delighted to have brought together Danger Mouse and KidsOut,” adds Grant Morgan, CEO of Blu Goblin. “The world has changed dramatically, as have consumer habits. Brands must now demonstrate that they care and stand for more than just profit. Consumers want the brands they love to commit to positive social and environmental impact, to make a meaningful contribution to the quality of their lives, while also helping others. Charitable causes benefit from perfectly matched brand partnerships, like this, which bring PR, donor acquisition and most importantly funds to deliver their services.”

 

Blu Goblin to launch replica Bullseye trophy in support of the Stroke Association

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The next drop from Blu Goblin will be a limited-edition replica of the Bronze Bully Trophy from popular TV game show Bullseye. The launch is to celebrate the 40th anniversary of the show and to support the Stroke Association.

Bullseye fans, darts enthusiasts and trophy collectors from around the world can order their limited-edition replica Bronze Bully from later this month at www.blugoblin.com. Crafted from polystone resin and painted, each replica comes with an individually numbered Certificate of Authenticity, and is delivered in a bespoke presentation box.

A Louis Kennedy innovation, Blu Goblin creates limited-edition, exclusively licensed collectible models, replicas, figures and art, from nostalgia to modern day, across the worlds of entertainment, sport and gaming. Proceeds from every single transaction raise money for good causes.

In the early days of developing Blu Goblin, Louis Kennedy approached Bulldog Licensing to discuss opportunities from the portfolio of brands it represents, including Bullseye.

Vicky Miller, Licensing Director at Bulldog Licensing, says: “We loved the Blu Goblin model as soon as we saw it. Creating high-quality, limited-edition products for fans and supporting incredibly important causes at the same time is a winning combination. We are thrilled to be working with the team to launch this very special Bronze Bully, a super, smashing, great way for fans to celebrate 40 years of their favourite gameshow!”

A key feature of the partnership is to raise funds and awareness for the Stroke Association, a charity working across the UK to support people to rebuild their lives after stroke. For each Bronze Bully sold, Blu Goblin will donate 10% of the sales to the Stroke Association.

Saul Heselden, Head of Corporate Partnerships at the Stroke Association, says: “Stroke strikes every five minutes in the UK and it changes lives in an instant. Our much-needed specialist support, research and campaigning are only possible with the generosity of our supporters.

“We’re thrilled that Bulldog Licensing and the Blu Goblin team have worked together to support the Stroke Association through the sale of limited-edition replicas of Bronze Bully. The funds raised will go a long way in supporting our work to rebuild even more lives after stroke.”

Tracey Richardson, Licensing and Partnerships Director at Louis Kennedy, adds: “I recommend all Bullseye fans, darts enthusiasts and Stroke Association supporters visit www.blugoblin.com now, where they can sign up for our Newsletter, and follow us on Facebook and Instagram, to ensure they are the first to know when the limited-edition replica Bronze Bully trophy is available to order.”

Blu Goblin launched on 2 March with framed limited edition prints inspired by the recent Tokyo Art and Photography exhibition at the Ashmolean Museum. Future campaigns include a Beano Chess Set, Dennis 70th anniversary statuette and Danger Mouse 40th anniversary figurine collection.

Louis Kennedy launches DTC platform to raise money for good causes

Louis Kennedy launches DTC platform to raise money for good causes

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Louis Kennedy has launched a direct-to-consumer online platform for ethically produced licensed collectables, with proceeds going to good causes.

Blu Goblin will offer premium limited-edition, exclusively licensed collectible models, replicas, figures and art across the worlds of entertainment, sport and gaming, with each collection having been created to celebrate a specific event, anniversary, launch or major milestone.

The first collection, now live, is a range of five framed prints inspired by the highly successful 2021/2 exhibition, Tokyo: Art and Photography, supporting the work of the Ashmolean Museum.

The selection of prints covers a wide range of Japanese themes from classic cherry blossom and Geishas to architecture, transport and caricature. Limited to just 250 per design, they are printed on the world’s first acid-free digital fine art paper made from 90% bamboo and 10% cotton fibres, a natural and environmentally friendly alternative to traditional paper. The handmade gallery frames are FSC certified and made from solid wood from sustainable sources, with no veneers, MDF, or any other type of reconstituted materials.

Declan McCarthy, Head of Publishing and Licensing at the Ashmolean, says: “The Ashmolean is delighted to be working with Start Licensing and Blu Goblin, to be part of the launch of this exciting initiative. We are very proud of these limited edition prints, not only because they are beautifully crafted and ethically sourced, but that they will help to support our work and mission.”

Blu Goblin was born as a direct result of two pilot programmes instigated by Louis Kennedy during the lockdown in 2020, the first being Thank You Baked Potato. Sold exclusively online from a dedicated eCommerce page with a three-week pre-sale window, and with promotion via Matt Lucas’ own PR channels and Twitter feed, proceeds went to Feed NHS.

The second programme was a collaboration with BBC Children in Need and BBC Studios. A collection of seven limited-edition Pudsey bears sold exclusively direct-to-consumer on BBC CiN’s website, with promotion via BBC CiN Digital Channels. All proceeds went to BBC Children in Need.

Grant Morgan, CEO of Louis Kennedy, says: “The world has changed dramatically, as have consumer habits. Brands must now demonstrate that they care and stand for more than just profit. Consumers want the brands they love to commit to positive social and environmental impact, to make a meaningful contribution to the quality of their lives, while also helping others. Charitable causes benefit from perfectly matched brand partnerships which bring PR, donor acquisition and most importantly funds to deliver their services.”

Tracey Richardson, Director of Partnerships and Licensing at Louis Kennedy, adds: “The Licensing Industry has been extremely enthusiastic and supportive of Blu Goblin, especially considering that when I first started discussions back in the spring, the platform didn’t even have a name! The opportunity to create new products which add another dimension to the planned celebrations and demonstrate support for a cause close to the heart of the brand, were all reasons we’ve been able to deliver such a wonderful range of campaigns.”

Aiming to create a vibrant social following while building a rich user database, Blu Goblin will segment and deliver relevant messaging to a growing community of committed collectable enthusiasts, a plethora of fans of licensed brands, as well as an increasing base of existing Blu Goblin fans. Dynamic remarketing to these audiences, with information about current and future cross-sell collectable campaigns, will make Blu Goblin the ‘go to’ platform for limited edition, framed art, models, figures and figurines.

Coming Soon campaigns include the Beano and Dennis, Bullseye and Danger Mouse. Every Blu Goblin drop will be unique and availability will be strictly limited, through www.blugoblin.com.