Penguin Ventures announces new Peter Rabbit collection from Blade & Rose

Penguin Ventures has announced a new Peter Rabbit apparel collaboration with Blade & Rose, on behalf of Frederick Warne & Co (owner of THE WORLD OF PETER RABBIT and part of Penguin Random House).

The leading children’s clothing brand specialises in trend-setting leggings, featuring stylish and quirky designs on the bottom with matching accessories.

The Blade & Rose X Peter Rabbit collection features five distinct designs – Veg Patch, Playtime, Floral, Classic and Festive – which all take inspiration from Beatrix Potter’s Lake District, where Blade & Rose are based. Each set includes a long-sleeved top, matching leggings and socks for babies and preschool children aged 0-4 years and is designed with comfort and longevity in mind.

Jen Greenway, Softlines Category Manager at Penguin Ventures says: “Blade & Rose have done a fantastic job of bringing Peter Rabbit to life in their bold and colourful trademark style. The collection includes their iconic leggings with designs on the bottom and is sure to keep little ones cosy and well-dressed this autumn. Blade & Rose keep quality at the heart of their offering and this, together with an impressive commitment to sustainability, has made them a brilliant partner to work with for Peter Rabbit.”

Amanda Peffer, owner and founder of Blade & Rose, says: “We are so excited to launch an iconic collection featuring none other than children’s favourite, Peter Rabbit himself. Blade & Rose was born in the Lake District from a love of bright design and comfort for children, and we take inspiration from the beautiful countryside around us just as Beatrix did when she was creating her famous Tales. We’re delighted to be on this journey with Peter Rabbit and to have launched this amazing collaboration with Penguin Ventures.”

The Winter range will be launched in January and will be available directly from