APC Kids has appointed Bizak as its toy distribution partner across Spain and Portugal for the new toy range based on CTC Media’s popular animated series, Kid-E-Cats. Handling local distribution, Bizak’s roll-out is scheduled to start in Q2 2021.
In addition, APC Kids has finalised a deal with Spain’s RTVE for Kid-E-Cats season three, following its success with seasons one and two on its Clan channel as one of its top preschool shows. Last year, El Ocho was appointed as the property’s licensing agent in Spain and Portugal.
Owned and managed by CTC Media and produced by Studio Metrafilms, Kid-E-Cats is one of the leading pre-school series across Russia. It has recently been commissioned for a fourth season and currently airs on Nick Jr in over 170 territories. It is currently available worldwide on Netflix.
The first three seasons have seen great success internationally, alongside the consumer products roll-out, with more than 70 licensees and 1,400 product lines worldwide, and the 24 Kid-E-Cats educational mobile games, which have now garnered 39 million downloads to date.
Lionel Marty, managing director of APC Kids, said: “As Kid-E-Cats’ global appeal continues to grow, it’s great to be able to bring additional ways for children to enjoy and interact with the loveable characters. We are thrilled Bizak is on board to roll out the toys in Spain and Portugal where we have seen great engagement – and excited to see the show going from strength to strength with our partners RTVE. We can’t wait to see the product at retail this year.”
Aitor Eguía, Bizak’s product manager, added: “At Bizak, we are convinced of the success of Kid-E-Cats in Iberia and we are going to put all our efforts so that Cookie, Candy and Pudding become children’s most beloved characters.”
The series tells the story of three kittens: Cookie, Pudding and their kid sister Candy who are forever ready to jump into action with endless enthusiasm and energy. Their imagination also knows no bounds, and these kitties are capable of the most absurdly funny problem-solving suggestions.