Bits and Pixels revamps website to showcase company’s evolution into events and influencers

The video game and geek culture licensing and brand extension agency, Bits and Pixels has revamped its website to reflect the evolution of the company and its expanded business into event production and influencer recruitment.

Founded in 2016, Bits and Pixels set out initially to provide a specialised brand extension service to video game developers and publishers. Over the past five years, the outfit has worked for a number of industry icons including Bungie, Capcom, Blizzard Entertainment, Re-Logic, and Wargaming.

Over the past 18 months, Bits and Pixels has expanded into new terrain, taking on event production projects and influencer recruitment briefs from a broadening array of clients.

“We wanted to redesign our website to reflect that evolution and to more clearly communicate the fact that we are working with clients both in the games industry and on the periphery of it, whether it’s fashion, telecoms, fast food or tech. The common goal of all our clients is to engage the gamer audience and we are doing that now in more ways than ever before,” said Su-Yina Farmer, co-director, Bits and Pixels.

Sandra Arcan, co-director, Bits and Pixels, added: “We love the fact that we still maintain our identity as a video game sector specialist but have added what we see as very complimentary services to the core of licensing and brand collabs. We have the experience and a great resource network which allows us to confidently expand our agency proposition in a way which allows us to work with existing clients in more diverse ways and start new, exciting partnerships with brands who aim to be more relevant and front of mind for gamers.”

You can check out their redesigned website here: