Autumn Fair launches its own app to help visitors ‘discover more’ at next month’s trade show

Sustainability and Made In Britain Product Trails are listed among the features of an official app being launched by Autumn Fair and the show’s organisers this year, as the Birmingham retail trade show prepares to get underway early next month.

The new app has been designed as an easy-to-use digital show guide to give visitors more information ahead of the show in order to help them get the most out of their visit and aid with on-site navigations. The app users AI technology to offer product recommendations based on unique interests.

It also enables searches for exhibitors to find out their stand number and location, while the built-in interactive floor plan map helps visitors navigate their way around the show and the featured Sustainability and Made in Britain Product Trails.

It can also bookmark and save exhibitors, products, and seminars from the theatre timetable to individual profiles. All registered visitors get instant access to the app, visit

Thousands of buyers have already pre-registered for Autumn Fair indicating the appetite for the exclusive product and content that the show is renowned for. Sought-after new brands to the Gift sector include Rex London who is celebrating its 40th anniversary, Allied Imports which is showcasing Orla Kiely for the first time, as well as Find Your Glow, Opticaid, Grange Street, Potter’s Crouch, Scentiment Gifts, Welsh Connection, Bispol Candles, Go La La, and The 3D Factory.

In a new direction for its global business, accessories brand Claire’s will showcase its latest trend collections within its concession space model which offers over 10,000 SKUs, as well as fixtures and staffing. Arts on Scarves launches its new scarf range and designs for the first time at Autumn Fair. The Seed Card Company launches a stunning new greeting card collection called Nature Always Wins and its new post-consumer waste Christmas wrapping paper designs which coordinate with the Christmas card collection, and Ceramic Design Heritage offers a first view of its bespoke heritage collection.

Autumn Fair continues its long-standing partnership with Theo Paphitis’ #SBS Small Business Sunday, supporting small independent businesses as they launch into the marketplace. Visitors will be treated to these 11 incredible up and coming designers and brands: Bring A Book to Life, Arcform, Alexia Claire, Kind2, Zac & Bella Fashion, Cushy Paws, Kate O’Brien Art, Lizzie Martell Illustration, Rose May, Canterbury Brewers, and Leo Charley & Me, as they make their first steps into business.

The Gift First areas will house more new and first time exhibitors in the form of Amaura London, Crafty You Crafty Me, Katherine Sheard Art, The Candle Brand, UK Telescopes, and Ibadah London. Amaura London’s eco home fragrances are luxurious, sustainably made, mood-boosting and lovingly hand-poured in the UK.

For those sourcing Sustainable and Made in Britain gifts, the app encourages visitors to use the Products Trails to discover brands including The Sugar Shed, Bumble Wrap, The Beeswax Wrap Company, The Giggle Gift Company, Pintail Candles, and St Eval Candle Co.

Meanwhile, for buyers looking for new toys and gadgets, a host of leading brands will be on show including Rainbow Designs, House of Marbles, Winning Moves, Keel Toys, TY UK, Cheatwell Games, Thames & Kosmos, Rachel Lowe, Grossman, Whitehouse Leisure, Kidicraft, Alphabet Jigsaw, Child’s Play International, Squelch, Bakedin, Craft Buddy, GetRetro, and Cartamundi UK.

Showing for the first time at Autumn Fair are Jigsaw Puzzles, Bachmann Europe, SES Creative, Click Europe, and Willsow. Within Toy First, an introductory new platform for up-and-coming designers, buyers will discover MAI clothing, Fabula Toys, Treasure Map Trails, and Colour Chronicles.