Bicycle, the bestselling playing card brand in the world, is launching a Bicycle x Smiley Collector’s Edition. The commemorative decks are part of Smiley’s 50thanniversary takeover with Bicycle and other major brands incorporating the trademark “smile” image into established products.
The limited-edition deck features a design created by world-renowned graffiti artist, André Saraiva, who transformed Smiley’s original “Take the Time to Smile” campaign Smiley icon into the design for this premium Bicycle playing card deck.
Each capsule edition Bicycle x Smiley Collector’s Edition playing card deck features a foldout image of the iconic “Smiley” and a unique number out of 9,999 limited-edition card decks.
Bicycle x Smiley Collector’s Edition playing card decks will be available for $49.99 at select Nordstrom locations throughout the United States as well as at Nordstrom.com. The collectible Bicycle x Smiley Collector’s Edition playing card decks will also be available at major retailers in Germany, Spain and France.
“As a leader in the playing card market, Bicycle continues to leverage its platform to innovate and grow with strategic partnerships, like this one with the Original Smiley brand,” says Tricia Bouras, CEO, USPCC. “Our partnership with Smiley demonstrates our leadership and commitment to providing new products to card players and collectors across the globe.”
Bicycle recently launched its first-ever NFT “Genesis Collection,” featuring the brand’s iconic cards transformed 1000 years into the future by artist Adrian Valenzuela.
“Smiley is the original brand for spreading happiness and positivity, which makes a partnership with Bicycle such a natural fit,” says Lori Heiss-Tiplady, SVP Toys & Publishing, Smiley Company. “As the leading maker of playing cards in the world, this much-loved brand has also brought smiles to the faces of millions of people, providing them with many happy hours playing games with friends and family.
“Creating products that provide magical moments for people is something both Smiley and Bicycle are proud of, and this limited-edition set of playing cards created in honour of our 50th anniversary will encourage people to take the time to smile with its beautiful design and surprise Smiley paper engineering.”