Brand-Ward tapped to develop Germany’s Bibi & Tina for global audiences

The licensing agency and consultancy firm, Brand-Ward has been brought on board to develop a strategy to launch the German children’s brand, Bibi & Tina to a global audience.

Owned by Kiddinx Media GmbH, a leading name in distribution and marketing for children’s audio plays and books, kids’ music, animated features, and apps, Bibi & Tina began life in Germany as a radio play spin-off of the Bibi Blocksberg brand. It was quickly developed into a TV series for ZDF as well as a range of audiovisual productions.

It follows the adventures of Bibi, a girl with special powers, her best friend Tina, and their horses Sabrina and Amadeus. Over its 30 year history, Bibi & Tina has become a major brand in the German market with over 20 million storytellers sold to date, 5.6 million videos sold, a number one soundtrack album, and 1.7 million books shifted.

The IP has been on air with 54 episodes on TV for the last 13 years, a live action series on Amazon Prime, and four feature films. Bibi & Tina has embraced the digital age with 105 million streams per month across all major platforms. 

The brand is celebrating its 30th anniversary in 2021, and Kiddinx has launched the 100th episode of the radio play in January. 

Holger Küchler, managing director at Kiddinx, said: “Internationalization has become a priority for our brands. We are pleased that we have found a committed and professional partner in Brand-Ward who will be accompanying us on this journey to bring a smile to every child’s face.”

Karl Blatz, head of international business development at Kiddinx, added: “Bibi & Tina always stood for equality and sustainability. These core values have been with the brand for thirty years and are now more important than ever before. We truly believe that Bibi & Tina provide captivating entertainment that children won’t be able to get enough of.”

Jean-Philippe Randisi, co-founder of Brand-Ward, said: “Quietly and discreetly, Kiddinx has created over the last decades, a number of gems for children with an incredibly enduring success. Bibi & Tina is a favourite brand for kids there, and we are delighted to help Kiddinx fulfil their ambition of making it part of kids’ lives not just in Germany but around the world.”