Beyblade Burst Surge lands on Disney XD in Feb as Hasbro extends Speedstorm toy line

The fifth season of the hit anime series, Beyblade Burst Surge is landing on Disney XD next month, bringing with it a run of 26 episodes and an extended toy line from Hasbro that will tap directly into the core base of Beyblade fans.

The highly anticipated fifth season will debut with two new episodes starting at 8am ET/PT on Saturday, February 20th. Following the launch, new episodes will roll out Saturday mornings at 8:30am ET/PT with encore slots Sundays at 8:30am ET/PT and Weekdays at 3:00pm ET/PT.

Leading up to the premiere, Disney XD will air a Beyblade Burst Rise marathon beginning Friday, February 19 at 11:00pm ET/PT.

The new season will follow the adventures of a new cast of characters, along with some familiar faces fans loyal to the Beyblade Burst franchise will immediately recognize. A legend among legends, top Blader Valt Aoi hosts an exhibition match featuring a revolutionary class of Bey: “Lightning Beys”.

Inspired by the battle, two unknown brothers, Hyuga and Hikaru Hizashi, issue a challenge: armed with their own Lightning Beys Hyperion and Helios, this unlikely duo is going to topple Beyblade’s ruling elite.

Fans can also look forward to the full season of Beybalde Burst Rise being available on DisneyNOW throughout February.

Beyblade enthusiasts can already find the Season Five opening theme song, “We Got the Spin,” on the official Beyblade Burst YouTube Channel. This captivating, edgy track was written and performed by Konrad OldMoney and Seboria Peters, and is due for release on streaming platforms in early February.

Finally, long-time global master toy partner Hasbro will support the new season’s launch with the much-anticipated Beyblade Burst Speedstorm product line.

Fans will be able to launch into highspeed head-to-head battles with official Beyblade Burst Speedstorm tops that are designed to harness the power of the inescapable Power Vortex – an energy zone at the center of the Speedstorm Beystadium which has the ability to pull tops in and give them the ultimate speed boost.

ADK Emotions NY prepares for 20th anniversary of Beyblade with archived epsiodes drop on its YouTube channel

The US-based Japanese IP specialist, ADK Emotions NY, has debuted a selection of archived episodes from the global anime and toy franchise Beyblade across its official YouTube channel. The classic Generation  One content is now available to watch on demand, laying the foundations of Beyblade’s 20th anniversary celebrations in 2021.

Focused on exploring the two-decades rich history of Beyblade, ADK Emotions NY is embarking on a nostalgic journey back to the origins of the global phenomena. With weekly classic episode drops in both English and Latin American Spanish, the brand’s YouTube channels – which boast more than 2 million subscribers (excluding Asia) – is connecting with a groundswell of rekindled fandom for the franchise.

All of the episodes are being promoted by a robust social media campaign that serves both Beyblade demographics: the long-time fans, who have responded to the nostalgia of the campaign, and a new generation of fans keen to discover the classic content for the first time. Meanwhile, the Beyblade Geeks, long time Beyblade YouTubers, have also come on board to release a special episode that will give fans past and present alike, a chance to dive into the storylines and concepts of Generation One.

Buoyed by the social media buzz generated by the classic content campaign, ADK Emotions NY will be releasing brand new Beyblade Generation One apparel which will also be available this summer on Amazon.

New content in the form of Beyblade Burst has been championed by international broadcasters and it has enjoyed a profile presence on Netflix and YouTube where we have seeded more than 1,600 videos and achieved 360 million global views.  The addition of classic content is the perfect kick-off to what promises to be a comprehensive and coordinated campaign of fresh content and bold new consumer products that will take Beyblade into its third decade.

ADK Emotions NY will continue to engage Beyblade Burst fans in as many ways as possible in the latter half of the year. In September, a digital EP featuring the series theme songs will be released on all major digital distribution platforms including Spotify, iTunes, and Google Play Music, meeting the fans fervent demand for music.