The Laughing Cow partners with Korean street brand MARKM for apparel and accessories

The French premium cheese brand turned lifestyle icon, The Laughing Cow has partnered with the Korean street casual brand, MARKM to launch a new range of laughing licenses apparel and accessories.

In a deal brokered by Infiniss, the non-food licensing agent for The Laughing Cow, Kiri, and Belcube brands in Korea, the range will consist of short sleeved t-shirts, bucket hats, umbrellas, eco-bags, and socks.

The Laughing Cow has earmarked 2021 as the year of particular note for the brand, being not only the 100th anniversary of the IP, but also the Year of the Ox. The launch of the MARKM range will take place on April 1st this year.

The range will land exclusively on the Kakao Talk platform, a popular platform among MZ generation. It will then launch at three brick and mortar MARKM stores.

“We hope that this collaboration product will help consumers get the healing power of laughter for a while,” said professor Noh Soo-seop, the project director of the collaboration.

“Thanks to this brand new MARKM x The Laughing Cow collaboration, The Laughing Cow licensing programme is reaching a new step in Asia and asserting the Laughing Cow as a lifestyle brand,” added Patrick Tamburlin, Bel Licensing director.

The Laughing Cow partners with Iconospheric for gifts, prints, and apparel celebrating 100th anniversary

The Laughing Cow has kicked off the New Year with a brand new collaboration with the popular prints and merchandise specialist, Iconospheric.

In a deal brokered by The Laughing Cow’s licensing agency, Pink Key Licensing, Iconospheric has launched a collection of gifts, homewares, prints, and more depicting the 100-year-old food brand. The current range from Iconospheric includes mounted prints, greeting cards, tote bags, mugs, and a range of apparel.

More than 30 SKUs make up a collection designed to celebrate the 100th anniversary of The Laughing Cow brand, drawing on the both its vintage and modern appeal with a mix of graphics.

Richard Pink at Pink Key Licensing, who brokered the partnership, said: “We couldn’t be happier about this new partnership. Iconesphric’s product quality is superb and its fantastic to have an all year round on-line destination for anyone who is fan of products carrying the beautiful Laughing Cow artwork.”

The Laughing Cow’s 100th anniversary is another reason to be cheerful in 2021

Next year is giving us all a good reason to smile, and it’s not just at the prospect of a Covid-19 vaccine emerging out of a year of turmoil. More so than that, 2021 marks the 100th anniversary of the Laughing Cow.

Bel Licensing has now earmarked the coming year as one for celebration, bringing in its roster of 40 continent-spanning licensees to take part in the joviality, and celebrate the iconic Laughing Cow – the image that has been called the ‘pop art incarnation of the Mona Lisa’ by the US conceptual artists Mel Bochner, in the only way it knows how.

Created in 1921, iconized by Benjamin Rabier in 1923 and present in more than 130 countries, the Laughing Cow brand will be celebrated by its nearly 40 licensees across food and non-food categories and spanning a licensee roster of long-established partners and brand new ones.

Patrick Tamburlin, Bel Licensing manager, has hinted at new deals to launch across the globe throughout the coming year, as well as the launch of a new TV ad spot, a new style guide celebrating the 100th anniversary, 100 years limited edition packaging, in-store pop-ups and more.

New partnerships brokered by Pink Key Licensing in the EMEA, and Design Plus Licensing in the US, as well as Infiniss in Korea will all be celebrated.

“So many new deals to arrive and other ones to (re) discover all over 2021 to reinforce huge brand celebration (new TV copy, 100 years specific logotype, 100 years limited packaging edition, pop-up store…) echoing The Laughing Cow universal brand mission ‘It’s better to laugh’,” said Tamburlin.

Babybel lands t-shirt design on courtesy of Bioworld

Babybel has made the leap from the fridge and into the wardrobe, thanks to a new apparel licensing partnership with the online retailer,

The t-shirt range has been developed by the brand’s apparel licensee, Bioworld, and has been made exclusively for the online fashion retailer. It features the iconic red Babybel logo emblazoned on the black t-shirt, licensed by Bel Licensing in a deal brokered by Pink Key Licensing.

Babybel is joined in a unique portfolio of food brands to make moves on the wider licensing space, including the likes of The Laughing Cow.

Richard Pink of Pink Key Licensing, said: “We are delighted to see our first piece of apparel in the market, we love Bioworld’s really strong design and we are looking forward to seeing more for Babybel and Laughing Cow in the market soon.”

The Babybel licensed t-shirt is currently retailing at £12 on