Azerion welcomes Teletubbies into the Habbo and Hotel Hideaway metaverses

Azerion, the digital entertainment and media platform behind the popular online games Habbo and Hotel Hideaway, is welcoming the Teletubbies to the metaverse in celebration of the brand’s upcoming 25th anniversary in 2022.

Under a new partnership with WildBrain, owner of the Teletubbies and a global leader in kids’ and family entertainment, the collaboration will include the exclusive release on December 14 of virtual products in Habbo and Hotel Hideaway.

Products available for purchase with virtual currency include Teletubbies-branded avatar onesies based on Dipsy, Tinky Winky, Laa-Laa and Po, as well as custom furniture, including the Tubby Toaster, Custard Machine and Noo-Noo the vacuum cleaner, for players to decorate their rooms in the game.

Established in 2000 by Finnish company Sulake as the first metaverse of its kind, Habbo is a user-generated virtual world and social gaming platform with a distinctive pixel-art style, available across nine language communities and attracting young adults (Gen-Z/Y) from over 150 countries. Hotel Hideaway is from the same makers and offers a 3D role-playing experience with seamlessly integrated creative events, full of opportunities to meet, create and share.

The Teletubbies brand partnership and launch is managed by Bare Tree Media, a leader in digital engagement for brands and the global digital licensee of Teletubbies, in collaboration with WildBrain’s leading licensing agency WildBrain CPLG.

“We’re excited to work together with Bare Tree Media and WildBrain CPLG on welcoming the iconic Teletubbies into our virtual worlds,” says Madelon Smittenaar, Business Development Manager of Azerion. “This partnership demonstrates the many possibilities when it comes to brand partnerships and immersive experiences in this space. The values the Teletubbies embody will really resonate with the diverse and inclusive communities of Habbo and Hotel Hideaway.”

“We’re thrilled to bring the Teletubbies into the metaverse in the form of virtual goods for avatars and virtual spaces within Habbo and Hotel Hideaway,” adds Robert Ferrari, President of Bare Tree Media. “The nostalgia that the Teletubbies evoke as true pop culture icons is a perfect fit for the game demographics and we look forward to further releases throughout 2022.”

 

Sanrio taps Bare Tree Media for digital content and experiences across its character portfolio

Sanrio has tapped Bare Tree Media as its digital licensing and marketing partner for Mr Men Little Miss globally, as well as Hello Kitty and Friends, Aggretsuko, and Gudetama brands in Europe, the Middle East, Africa, Australia, and New Zealand.

Under the new partnership, Bare Tree Media will design and digitally distribute mobile messaging stickers, emojis, mobile themes, smart watch faces, GIFs, and AR experiences related to Sanrio’s line up of brands. The Mr. Men Little Miss digital content planned will feature the more than 90 diverse characters. T

The other Sanrio characters to be released will be Hello Kitty, Chococat, Kerokerokeroppi, Kuromi, My Melody, Bad Badtz-Maru, Little Twin Stars, Tuxedosam, Aggretsuko, and Gudetama.

With an expertise in digital design and marketing, the team at Bare Tree Media will customize the branded content for global and local markets in the form of iMessage stickers, Google Play stickers, LINE stickers and Emojis, Samsung themes, Facer watch faces, and GIFs featured on a branded Giphy channel.

“We are thrilled to partner with Sanrio, and offer an amazing range of branded digital experiences to fans eager to engage, share and customize their digital devices and messaging conversations around the world with family and friends,” said Robert Ferrari, president of Bare Tree Media.

“The Mr. Men Little Miss, Hello Kitty and Friends, Aggretsuko and Gudetama brands appeal to a multi-generational audience inspiring self-expression, love and humor that aligns perfectly with our content creation and network of global digital channel partnerships.”

Silvia Figini, COO of Sanrio- EMEA, India and Oceania, Mr. Men – Worldwide, said: “We are glad to partner with Bare Tree Media on this new project. The combination of the global appealing of Mr. Men Little Miss, Hello Kitty and Friends, Aggretsuko and Gudetama and the great experience of Bare Tree Media in creating high quality and engaging digital contents will generate the perfect formula to deliver a wonderful digital experience to our worldwide audience.”