Noblechairs debuts Elden Ring gaming chair

Bandai Namco Europe and noblechairs have teamed up to launch the official Elden Ring gaming chair. The chair is available now for pre-order in EMEA and America.

Co-developed by FromSoftware and Bandai Namco Entertainment, Elden Ring was voted “most anticipated game of 2022″ and launched globally on 25 February. Set in a vast, fully fledged fantasy world where players are able to enjoy a wide variety of RPG experiences, the game has been created in collaboration between FromSoftware director Hidetaka Miyazaki and Game of Thrones author George R. R. Martin.

In addition to the deal with noblechairs, Bandai Namco Europe has recently closed other Elden Ring licensing agreements with Difuzed, EMP and Level Up Wear for apparel, and Pyramid International for wall decor and gifts.

 

 

Bandai and Benetton partner for PAC-MAN kidswear

BANDAI NAMCO Europe has signed a licensing agreement with the Benetton Group S.r.l to develop a PAC-MAN kids apparel line, available worldwide.

The collection includes t-shirts and sweatshirts for both boys and girls and is already available in Benetton stores worldwide and the company’s online store.

“We are happy to have been able to forge this partnership with Benetton for our legendary PAC-MAN franchise,” says Aadil Tayouga, EMEA Head of Licensing and Strategic Partnerships at BANDAI NAMCO Europe S.A.S. ”Both our brands are colourful, have a long history, and appeal to all generations. We are really proud of this collection that captures the fun, joy as well as the colourful side of PAC-MAN.”

 

 

BANDAI NAMCO Europe announces new licensing partnerships

BANDAI NAMCO Europe has signed new licensing deals in EMEA for the global hit fighting-game series TEKKEN.

The new deals cover apparel (Difuzed, Fashion UK, EMP), partworks (Planeto de Agostini), figurines (Pure Arts, First4figures, Numskull) and vinyl records (Laced Records).

BANDAI NAMCO Europe serves as the Headquarters of BANDAI NAMCO Holdings Inc. for mainland Europe and ANZ, which is known for creating and publishing many of the toy and entertainment industries’ top franchises, including PAC-MAN, TAMAGOTCHI, GUNDAM, TEKKEN and DARK SOULS.