The Tom Gates kids’ book series taps back to school market with Sainsbury’s campaign

The first range of products based on the popular Tom Gates children’s books, and The Brilliant World of Tom Gates TV series are landing in store at Sainsbury’s and Argos this month, with a back-to-school promotion supported by a month-long POS campaign and a national competition.

Developed by The Point.1888, the retail promotion will form part of the UK licensing agent’s wider brand programme to encourage kids to get creative through doodling, music, and crafting. A total of 275 Sainsbury’s stores across the UK – as well as online across Sainsbury’s and Argos – will be selling the exclusive back-to-school range, which includes gel pens, backpacks, doodle books, lunchbags, sipper bottles, and more.

The line will be tied together with a range of the popular Tom Gates books, while the launch will also be supported by a ‘summer doodle’ competition in Sainsbury’s stores run by Tom Gates Entertainment with a range of prizes including an exclusive doodle by creator Liz Pichon.

A writer and illustrator, Pichon has produced 19 award-winning, multi-million-copy-bestselling Tom Gates books to date. Translated into 45 languages, the stories are written to be warm and funny, full of family, friends and treats, and ‘bursting with creativity and music.’

The books are published by Scholastic in the UK and have won over 25 awards and sold more than 11m copies worldwide.  The 19th book in the series, Random Acts of Fun is published in October.

Meanwhile, the TV series, The Brilliant World of Tom Gates (produced by TG Entertainment) launched first on Sky Kids in the UK and Ireland and is now being enthusiastically received by Tom Gates fans around the globe. A range of Tom Gates licensed products have launched in the UK in summer 2021 and roll out internationally in 2022.

Tessa Moore, head of marketing at Tom Gates Entertainment, said: “The Tom Gates brand is warm and funny, bursting with creativity, and much loved by families across the globe. We are excited to launch this exclusive new range with Sainsbury’s supported by a fantastic competition encouraging children to get creative in their summer holidays and win some special prizes.”

Janine Richmond, head of product and brand at The Point.1888, said: “School has been disrupted over the last two years and we hope this new Tom Gates range will help young fans across the country get excited about being back and having fun in the classroom.”

The Tom Gates kids’ book series taps back to school market with Sainsbury’s campaign

The first range of products based on the popular Tom Gates children’s books, and The Brilliant World of Tom Gates TV series are landing in store at Sainsbury’s and Argos this month, with a back-to-school promotion supported by a month-long POS campaign and a national competition.

Developed by The Point.1888, the retail promotion will form part of the UK licensing agent’s wider brand programme to encourage kids to get creative through doodling, music, and crafting. A total of 275 Sainsbury’s stores across the UK – as well as online across Sainsbury’s and Argos – will be selling the exclusive back-to-school range, which includes gel pens, backpacks, doodle books, lunchbags, sipper bottles, and more.

The line will be tied together with a range of the popular Tom Gates books, while the launch will also be supported by a ‘summer doodle’ competition in Sainsbury’s stores run by Tom Gates Entertainment with a range of prizes including an exclusive doodle by creator Liz Pichon.

A writer and illustrator, Pichon has produced 19 award-winning, multi-million-copy-bestselling Tom Gates books to date. Translated into 45 languages, the stories are written to be warm and funny, full of family, friends and treats, and ‘bursting with creativity and music.’

The books are published by Scholastic in the UK and have won over 25 awards and sold more than 11m copies worldwide.  The 19th book in the series, Random Acts of Fun is published in October.

Meanwhile, the TV series, The Brilliant World of Tom Gates (produced by TG Entertainment) launched first on Sky Kids in the UK and Ireland and is now being enthusiastically received by Tom Gates fans around the globe. A range of Tom Gates licensed products have launched in the UK in summer 2021 and roll out internationally in 2022.

Tessa Moore, head of marketing at Tom Gates Entertainment, said: “The Tom Gates brand is warm and funny, bursting with creativity, and much loved by families across the globe. We are excited to launch this exclusive new range with Sainsbury’s supported by a fantastic competition encouraging children to get creative in their summer holidays and win some special prizes.”

Janine Richmond, head of product and brand at The Point.1888, said: “School has been disrupted over the last two years and we hope this new Tom Gates range will help young fans across the country get excited about being back and having fun in the classroom.”

WildBrain CPLG scores wave of new Emoji partners across EMEA spanning fashion, accessories and back to school

WildBrain CPLG has scored a new wave of new deals across EMEA for the globally revered Emoji – The Iconic Brand, adding a selection of new fashion, accessories, and back to school partners to the ever-expanding portfolio.

WildBrain CPLG’s Middle East and North Africa (MENA) team has inked a deal with Yellow Flower (Premium Brands) for an Emoji apparel line spanning babywear and kids’ t-shirts, now available at Carrefour stores across the Middle East. Additionally, Andy Enterprises has developed a new line of Emoji face masks, which has launched at 45 Brands for Less stores in the region.

The new partnership joins the previously detailed deal with the Kuwaiti sports and high street fashion retailer, Al Nasser, who has now introduced its first Emoji brand apparel range for kids and women. Meanwhile, the local high-end fashion retailer RIVA has just launched its second Emoji brand collection for teens and women.

Over in Central and Eastern Europe, WildBrain CPLG is building upon its long-term relationship with the Polish market leader for school supplies, St-Majewski, with the launch of a new range of Emoji stationery and gifts, including crayons, colouring pencils, notebooks, backpacks, diaries and money boxes. The line is now available online and at stores across Poland and Europe, with the support of an extensive marketing and PR campaign.

In a further local deal, WildBrain CPLG has signed Utenos who will launch an apparel collection for kids, tweens and young teens this summer.

Marco Huesges, CEO and founder of the Emoji company, added: “An integral part of our Emoji brand strategy is ensuring there’s always a fresh and enticing range of on-trend products available to consumers of all ages. WildBrain CPLG continues to secure best-in-class partnerships and these new deals are no exception – we’re sure these new ranges will be a huge hit with our fans across EMEA.”

Roberto Pallottini, licensing manager MENA at WildBrain CPLG, said: “The instantly recognisable Emoji brand continues to go from strength to strength particularly across the MENA region, where it’s become a key property for retailers, especially those within the fashion space. With its distinctive, vast and universal language, Emoji offers endless possibilities for licensees and retailers to get creative, as demonstrated by this latest wave of products that offer consumers some really fun and unique ways to express themselves.”

WildBrain CPLG represents the Emoji brand across the UK and Eire, Germany, Austria, Switzerland, across Benelux, Turkey, CEE, Spain and Portugal. It also reps the brand in Russia, France, MENA, Nordics, Italy, Greece, Poland, and Ukraine.

Additionally, WildBrain CPLG is handling worldwide licensing and merchandising rights for emojitown®, a new digital-first series and consumer products extension of the Emoji brand, for which the agency is developing a cross-category merchandise offering targeted at teens and young adults.

WildBrain CPLG secures a raft of European deals for the hit video game brand Tetris

WildBrain CPLG has signed a raft of new European deals spanning apparel, back to school accessories, fast moving consumer goods, and homewares, for the world famous video game brand, Tetris.

The newest slate of deals kicks off with the fashion retailer, Zara, who has introduced a collection of ment’s t-shirts featuring vibrant designs inspired by the Tetris brand. The range is now available worldwide across its online retail platform and physical stores.

In Greece, Diakakis Imports SA is on board for a back-to-school range launching this autumn/winter 2021, spanning bags, pencil cases and stationery. Across Central and Eastern Europe, leading Polish distributor of textile products, Carbotex, has been signed for a Tetris-themed home textiles collection, which will see bedding, towels and pillows launch from this October, followed by an apparel range in 2022.

Displate will launch a unique range of hand-crafted metal posters featuring iconic Tetris gameplay images later this year.

Additionally, WildBrain CPLG’s Germany, Austria and Switzerland (GAS) team has inked deals with Natür Food Ventures GmbH that will see a range of Tetris-themed fruit gummies launch under Natür Food’s Powerbeärs brand this month; and with Spreadshirt for an upcoming print-on-demand t-shirt range.

Finally, Tendam is on board for a line of t-shirts and pyjamas, which will be available in multiple territories across Europe, Latin America, Asia and the Middle East starting in July.

Pau Pascual, VP Southern Europe and MD Iberia and MENA at WildBrain CPLG, said: “We continue to see significant licensing opportunities for gaming properties particularly with brands, such as Tetris, that bring a strong sense of nostalgia and resonate favourably with consumers.

“As we accelerate the Tetris brand’s consumer products footprint in key markets, it’s fantastic to welcome these new partners who have successfully utilised the brand’s iconic gameplay and imagery to develop fun, unique and creative product ranges.”

Maya Rogers, president and CEO of Tetris, said: “Never before has the Tetris brand offered such an amazing range of fun, modern lifestyle products for consumers across Europe and the Middle East.

“We are continuously impressed with WildBrain CPLG’s ongoing effort to grow the brand’s presence in these markets with unique merchandise collaborations that truly speak to the varied interests of fans. We look forward to seeing fan reaction as each product line hits stores.”

WildBrain CPLG represents the Tetris brand across Benelux; the Nordics; Central and Eastern Europe; Iberia; Turkey; Middle East and North Africa; Russia; and Germany, Austria and Switzerland.

WildBrain CPLG secures a raft of European deals for the hit video game brand Tetris

WildBrain CPLG has signed a raft of new European deals spanning apparel, back to school accessories, fast moving consumer goods, and homewares, for the world famous video game brand, Tetris.

The newest slate of deals kicks off with the fashion retailer, Zara, who has introduced a collection of ment’s t-shirts featuring vibrant designs inspired by the Tetris brand. The range is now available worldwide across its online retail platform and physical stores.

In Greece, Diakakis Imports SA is on board for a back-to-school range launching this autumn/winter 2021, spanning bags, pencil cases and stationery. Across Central and Eastern Europe, leading Polish distributor of textile products, Carbotex, has been signed for a Tetris-themed home textiles collection, which will see bedding, towels and pillows launch from this October, followed by an apparel range in 2022.

Displate will launch a unique range of hand-crafted metal posters featuring iconic Tetris gameplay images later this year.

Additionally, WildBrain CPLG’s Germany, Austria and Switzerland (GAS) team has inked deals with Natür Food Ventures GmbH that will see a range of Tetris-themed fruit gummies launch under Natür Food’s Powerbeärs brand this month; and with Spreadshirt for an upcoming print-on-demand t-shirt range.

Finally, Tendam is on board for a line of t-shirts and pyjamas, which will be available in multiple territories across Europe, Latin America, Asia and the Middle East starting in July.

Pau Pascual, VP Southern Europe and MD Iberia and MENA at WildBrain CPLG, said: “We continue to see significant licensing opportunities for gaming properties particularly with brands, such as Tetris, that bring a strong sense of nostalgia and resonate favourably with consumers.

“As we accelerate the Tetris brand’s consumer products footprint in key markets, it’s fantastic to welcome these new partners who have successfully utilised the brand’s iconic gameplay and imagery to develop fun, unique and creative product ranges.”

Maya Rogers, president and CEO of Tetris, said: “Never before has the Tetris brand offered such an amazing range of fun, modern lifestyle products for consumers across Europe and the Middle East.

“We are continuously impressed with WildBrain CPLG’s ongoing effort to grow the brand’s presence in these markets with unique merchandise collaborations that truly speak to the varied interests of fans. We look forward to seeing fan reaction as each product line hits stores.”

WildBrain CPLG represents the Tetris brand across Benelux; the Nordics; Central and Eastern Europe; Iberia; Turkey; Middle East and North Africa; Russia; and Germany, Austria and Switzerland.