launches Mighty Mike in the UK

Leading French Animation studio TeamTO and UK Licensing Agency This is Iris have been working together on a number of licensing collaborations for popular international kids’ animated comedy Mighty Mike (78 x 7).

The first of those collaborations to be announced is with leading online character specialists, with products launched on Monday 21 March. The first lines available to pug-loving consumers will be apparel, nightwear and backpacks, with licensees TDP, Aykroyds and William Lamb.

“We are really excited to be working with This is Iris and to be the first to market with Mighty Mike,” says Karen Hewitt, Co-Founder of “We know how popular Mike and his friends are and we hope that this range will let their fans support their favourite canine in style.”

Mighty Mike can currently be seen on screens across the globe, from the US, UK and Australia to France, India and China. Top partner broadcasters include CITV, Cartoon Network, France Televisions, Super RTL, Family Channel Canada, Boing, YLE, and many more.

“We instantly loved this show the minute it was presented to us,” says Sarah Lawrence of This is Iris. “Throughout the last year we’ve heard from licensees and retailers who have been watching Mighty Mike with their children, telling us that it’s the perfect show to bridge the gap between preschool and tween, with families coming together to watch Mike’s humorous attempt to impress Iris, the neighbour’s poodle.

“We’re thrilled to be launching with They loved the show and together with our partners have been fantastic in developing the collection during such a challenging time for all involved in manufacturing.

“We have every confidence in this show as further deals are to be announced shortly. Not only is this show funny and packed with character, being non-verbal and built around our love for our pets, especially pugs, means that this show reaches a much wider audience.”

Patricia De Wilde, Director of Marketing and New Business at TeamTO, adds: “We are delighted to be working with This is Iris to make Mighty Mike a household name in the UK. Sarah’s original and creative approach to bringing out Mike’s inherent humour, personality and charm is guaranteed to result in a spectacular licensing range. We can’t wait for UK fans to discover our favourite pet pug!”

For more information see: Mighty Mike – This is Iris and

Rainbow’s 44 Cats leaps into UK retail spearheaded by Lisle Licensing

Rainbow’s 44 Cats has landed on its feet across UK broadcasters and retail thanks to a growing popularity on channels such as Pop TV, Nick Jr, and Nick Jr Too, as well as a licensing programme spearheaded by Lisle Licensing.

Already a nightwear collection from TDP Textile Aykroyds is poised to enter the UK market through F&F and Amazon, while the UK’s official toy partner Simba Dickie’s Siso Toys has started distributing the all-cat collection to retailers including The Entertainer, Argos, Amazon, and Asda from this April.

The toys – created by master toy partner Toy Plus – are based on the key elements of the series: music, creative play patterns and collectability. From interactive plush toys to figurines, from play sets to musical toys, each item is deeply linked to the show.

Since its debut in the UK, global content group Rainbow’s 44 Cats has been consistently growing, with the show reaching millions of viewers and increasing audiences. The first season of 44 Cats started airing on Pop TV, Nick Jr and Nick Jr Too in 2019 and is already enjoying popularity across the world.

The 52 x 13’ animated series is a mix of music and cuteness telling the daily adventures of four kittens.

Consumer product deals are in place with UK partners including John Toys and Amscan developing products with multi territorial deals and others such as Sony Music, Dreamtex, Redan Publishing, Fashion UK, Ravensburger, Clementoni, Chicco & Bip.

“After captivating TV, social media and streaming platforms around the world, the brand is set to amaze with an extensive pr and marketing plan for both trade and consumer audiences,” said Rainbow.