Shaun the Sheep joins Atari’s RollerCoaster Tycoon Touch in new Aardman partnership

The cast of Shaun the Sheep are entering the world of theme park management thanks to a new partnership between the UK’s award-winning animation studio, Aardman, and the hit games developer, Atari.

Under the new partnership, characters from the popular stop-animated series, Shaun the Sheep will now enter the universe of RollerCoaster Tycoon Touch for mobile devices through a season update that will deliver branded rides, character statues, and various Shaun the Sheep-themed attractions to the game.

“Much like RollerCoaster Tycoon, Aardman is a well-loved brand with years of global prestige; it’s a brand that fans can count on to bring fun and endlessly charming characters to whatever they work on,” said Tony Chien, VP marketing of Atari.

“This partnership allows us to bring a fresh yet well-known face to RollerCoaster Tycoon Touch. We are thrilled to share all of the creatively themed content that the world of Shaun the Sheep offers to our fans.”

Adam Vincent-Garland, category manager, interactive and toys, at Aardman, added: “RollerCoaster Tycoon is one of one the world’s most recognized and established amusement park building game franchises.

Shaun the Sheep attractions have been entertaining families across the globe for years, so it only made sense to bring Shaun to the beloved mobile game. Players will be flocking to customize their parks with new and hilarious rides and attractions featuring everyone’s favorite fuzzy friend.”


15 new themed rides and attractions inspired by the world of Shaun the Sheep will now become a part of the game, allowing park visitors to get a high-level view of frantic farm madness by riding the Tower of Sheep and Lu-La’s Helter Skelter, stop in for a slice of ‘za at the Shaun the Sheep Pizzeria (or brave the pizza-themed Baa-gherita ride), and strap into the Shaun the Sheep Farmhouse Coaste.

Players can also collect statues of fan-favorite characters including the Farmer, Bitzer, Timmy, and of course, Shaun himself.Shaun the Sheep rides and attractions are available via the in-game store or unlocked by completing in-game challenges. 

Based on RollerCoaster Tycoon, one of the best-selling franchises in PC gaming history, RollerCoaster Tycoon Touch is a free-to-play, innovative 3D simulation game where players can create, build, manage, and share their own imaginative park creations.

RollerCoaster Tycoon Touch features a touch-control coaster creator that encourages players to easily design coasters – giving them the freedom to express their creativity. Released in early 2017 on mobile devices, RollerCoaster Tycoon Touch has been downloaded over 30 million times and soared to the top of the charts after being featured numerous times on the App Store and Google Play.

Atari gets in on the hotel game with eight themed locations planned for the US

Atari is getting in on the hotel business as its owner Atari Interactive details its plans to develop eight Atari-themed hotels across the US.

The first site is expected to lay down its foundations in Phoenix, Arizona later this year, with a further seven planned for Las Vegas, Denver, Chicago, Austin, Seattle, San Francisco, and San Jose.

The new hotels will be video game themed and will feature ‘fully immersive’ virtual reality and augmented reality experiences, as well as venues at select locations designed to accommodate esports events.

The project will employ the combined efforts of Atari Interactive, the GSD Group, the Phoenix-based real estate developer True North Studio, and Apple co-founder Steve Wozniak’s Innovation Foundation.

“When creating this brand-new hotel concept, we knew that Atari would be the perfect way to give guests the nostalgic and retro meets modern look and feel we were going for,” said Napoleon Smith III of GSD Group.

“Let’s face it, how cool will it be to stay inside an Atari?”

Atari CEO, Fred Chesnais, said: “We are thrilled to partner with GSD Group and True North Studio to build the first-ever Atari branded hotels across the United States. Together we’ll build a space that will be much more than just a place to stay.

“Atari is an iconic global brand that resonates with people of all ages, countries, cultures and ethnic backgrounds and we cannot wait for our fans and their families to enjoy this new hotel concept.”