The home and lifestyle brand, Laura Ashley, has secured a new soft furnishings partnership with the global textiles specialist, Ashley Wilde. Under the deal, the British fabric company will provide all soft furnishings for the Laura Ashley home collection.
Established in 1950, Ashley Wilde Group, has a rich heritage in the textiles business and attributes its longstanding success to design, style, service and innovation.
The Laura Ashley home collection will be available at Next and is launching in spring this year. It will include bed linen, ready-made curtains, made-to-measure curtains and blinds, cushions, throws, bath towels, and mats.
The new collection will see the return of signature Laura Ashley prints alongside a range of modern florals and vintage inspired botanicals.
Simon Brodin, managing director at Ashley Wilde Group, said:”Our new relationship with Laura Ashley marks the beginning of a very exciting collaboration for Ashley Wilde; our brands share so much in terms of heritage and quality.
“It is a pleasure to work with the stunning prints that Laura Ashley is famous for and bring them to life through soft furnishings for the home. This collaborative collection is something we are very proud of.”
Poppy Marshall-Lawton, head of brand and partnerships at Laura Ashley, added: “Ashley Wilde was the perfect choice of partner to relaunch the Laura Ashley soft furnishing collections. They have a fantastic design ethos and many years of experience creating beautiful product ranges for other leading interior and designer brands.”