Laura Ashley secures home furnishings partnership with Ashley Wilde

The home and lifestyle brand, Laura Ashley, has secured a new soft furnishings partnership with the global textiles specialist, Ashley Wilde. Under the deal, the British fabric company will provide all soft furnishings for the Laura Ashley home collection.

Established in 1950, Ashley Wilde Group, has a rich heritage in the textiles business and attributes its longstanding success to design, style, service and innovation.

The Laura Ashley home collection will be available at Next and is launching in spring this year. It will include bed linen, ready-made curtains, made-to-measure curtains and blinds, cushions, throws, bath towels, and mats.

The new collection will see the return of signature Laura Ashley prints alongside a range of modern florals and vintage inspired botanicals.

Simon Brodin, managing director at Ashley Wilde Group, said:”Our new relationship with Laura Ashley marks the beginning of a very exciting collaboration for Ashley Wilde; our brands share so much in terms of heritage and quality.

“It is a pleasure to work with the stunning prints that Laura Ashley is famous for and bring them to life through soft furnishings for the home. This collaborative collection is something we are very proud of.”

Poppy Marshall-Lawton, head of brand and partnerships at Laura Ashley, added: “Ashley Wilde was the perfect choice of partner to relaunch the Laura Ashley soft furnishing collections.  They have a fantastic design ethos and many years of experience creating beautiful product ranges for other leading interior and designer brands.”

Rita Ora to launch own bedding and accessories collection with Ashley Wilde

Not content with chart success, singer-songwriter and actress, Rita Ora, is making her debut in the textiles sector through the launch of a new interior home collection with the textile experts, Ashley Wilde.

The collaboration was brokered by Attachment Licensing and will see a collection of luxurious bedding and accessories launch this month. It will ‘provide an unrivalled opportunity for her fan base to have a part of their favourite superstar in their home.’

The collection will comprise six unique designs, each inspired by one of Ora’s many loves and reflects the glamorous style she is renowned for.

The designs are available in Single, Double, King and Super King sizes, complete with complementary pillowcases. All designs have accompanying decorative cushions and throws, adorned in lavish trimmings to complete the luxurious look.

It will be stocked at major UK retailers including Amara, Shop Direct, Next, House of Fraser, Seymour’s, Fishpools and Leekes, and exclusive to Myer in Australia. Launching on February 10th, bedding sets will retail from £65 to £134 and accessories from £34 to £120.

The collection will be available for an exclusive pre-sale to fans from from February, Thursday 6th.

“I’m so excited to launch my first bedding collection. Interiors are a passion of mine and it’s been fun to be able to incorporate my favourite things into the designs,” said Ora.

“I hope people love the collection as much as I do. It’s comfortable with a touch of luxe, with colours that are warm and calming; perfect to make your bedroom a sanctuary.”

Charlotte Clisby, managing director at Attachment Licensing, added: “This partnership is a brilliant example of how effective working with global superstars can be. When there is authenticity, originality and integrity in a new talent led brand, matched with a pioneer in their consumer product category, there really is no boundaries.

“That’s what Attachment Licensing is excited by and this is the perfect example. Working with both Rita & Ashley Wilde has been nothing short of brilliant, this is just the start of very big things to come.”

Marc Strong, Brand Director at Ashley Wilde Group, concluded: Ashley Wilde Group is thrilled to add the esteemed celebrity, Rita Ora, to our roster of established lifestyle home brands. We’re very pleased to partner with the globally respected artist as she begins this new venture, to launch her first bedding collection with the support of our industry expertise and exceptionally talented design team.”