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Tag Archives: AR Tech

Wallace & Gromit immersive content on the way as Government invests in AR and VR technologies

Wallace and Gromit creators, Aardman has now joined a government-backed consortium of entertainment companies to explore the technologies of augmented (AR) and virtual reality (VR). The studio has teamed up with Tiny Rebel Games, Potato, Sugar Creative and the University of South Wales to develop immersive Wallace & Gromit content. …

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The Gruffalo AR experience heads Down Under in new nature trail campaign

The Gruffalo is taking a trip Down Under as Magic Light Pictures’ The Gruffalo Spotters Trail AR app prepares to come to life in Australia for the first time. In a deal brokered by Magic Light’s Australian licensing agency, Merchantwise Licensing, the Gruffalo AR experience will be landing at the …

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