Tag Archives: angry birds: summer madness

Rovio teams with SONIC Drive-In for Angry Birds promotion

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Rovio Entertainment has teamed up again with SONIC Drive-In, the quick-service restaurant chain owned by Inspire Brands, to bring Angry Birds toys to its Wacky Pack kids meals, in a deal brokered by IMG.

The partnership is part of a consumer products programme celebrating the popular entertainment franchise’s first long-format series, Angry Birds: Summer Madness.

From March 28 to May 1, 2022, Sonic guests can collect eight different Angry Birds toys in their Wacky Pack kid’s meals. Available across the more than 3,500 SONIC Drive-In locations in the US, the toys all have unique features such as whistling, wobbling and face-changing effects.

“We are so excited to be partnering up once again with SONIC Drive-In, this time in celebration of Angry Birds: Summer Madness. The new range of collectable premiums brings all the fun and humour of our latest series to life in a new way,” says Katri Chacona, Director of Brand Licensing at Rovio Entertainment.

Angry Birds: Summer Madness sees sparks and feathers fly when a teenage Red, Chuck, Bomb and Stella spend a wild summer together with other Angry Birds at Camp Splinterwood.

 

New Angry Birds consumer products programme to accompany Netflix series

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Ahead of the global debut of Angry Birds: Summer Madness on Netflix on 28 January 2022, Rovio Entertainment is working with IMG to build a consumer products programme for fans of the popular franchise.

The 32 x 11-minute and 4 x 22-minute special episodes is the latest collaboration in a long-term partnership between Rovio and independent entertainment company CAKE, which includes international distribution rights to Rovio’s expanding library of non-dialogue shorts.

Angry Birds: Summer Madness will see sparks and feathers fly when a teenage Red, Chuck, Bomb and Stella spend a wild summer together with other Angry Birds at Camp Splinterwood. Explosive antics, improbable pranks and crazy summertime adventures will see the birds pushing boundaries and breaking all the rules while fending off the brash, obnoxious Pigs on the other side of the lake.

IMG has signed deals across core categories including apparel, QSR, confectionery and promotions in location-based experiences in the US and Europe and is now targeting other licensees in key categories including F&B, promotions, apparel, plush, hardlines and more.

Sam Barker, Senior Licensing Director at IMG, says: “Following the global success of the movies, Angry Birds: Summer Madness marks an exciting new step in Rovio’s evolution of this iconic franchise and is a fantastic opportunity for brands and licensees to become part of it. The new series promises to deliver a fresh perspective on these globally loved characters, and even more fun for fans, with the same humour of the movie franchise.”

 

Angry Birds lands on Netflix with new animated series scheduled for 2021

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Rovio Entertainment has struck a new partnership with Netflix and CAKE that will see a new animated series Angry Birds: Summer Madness land on the streaming platform next year.

Based on the world of Angry Birds, the run of 40 new 11 minute episodes will debut in 2021 and take its cue from the humour and tone of The Angry Birds Movie franchise. It will however, fly onto screens with a ‘fresh new look.’

The new deal marks the latest collaboration in a long-term partnership between CAKE and Rovio, which includes the international distribution rights to Rovio’s library of non-dialogue short form animation.

Ed Galton, CCO and managing director at CAKE, said: “Angry Birds are about to smash the small screen and we are thrilled to be making the journey with Netflix as our global partner.”

Ville Heijari, CMO at Rovio, added: “Angry Birds animated content plays a key role in our long-term franchise strategy. After more than a decade in hit games, blockbuster movies and licensed products, this is the Angry Birds’ first foray into a long-form series.

“We’re delighted to continue our partnership with CAKE and can’t wait to unveil the world of Angry Birds: Summer Madness to viewers on Netflix.”

Curtis Lelash, director of Original Animated Series Netflix, concluded: “Angry Birds has been a true phenomenon for kids around the world and we’re excited to bring them home to thee nest at Netflix where they will be angrier and bird-ier than ever.”