Jazwares teams with Gaumont to launch toy line based on musical pre-school series Do, Re & Mi

Jazwares has been named toy partner for the Amazon Studios and Gaumont animated pre-school series, Do, Re & Mi, a musical adventure series that follows three birds, featuring the vocal talents of Kristen Bell and Jackie Tohn.

The firm will develop a range of toys, each featuring the show’s cast of characters, and themed around Do, Re & Mi’s key pillars of friendship, fun, and adventure, as well as the power of the music. The toy line will hit retail in conjunction with the launch of the series in 2021.

Plush toys, musical instruments, figures, and play-sets aimed at the pre-school market will all feature in the range, all of which will aim to channel the personalities of the show’s three main characters, including the inventive brain of Do the owl, the busy and energetic personality of Re the hummingbird, and the outgoing demeanor of Mi the blue jay.

Do, Re & Mi is sure to enthrall little ones and it’s the kind of high quality, enriching content that lends itself well to pre-school toys,” said Laura Zebersky, chief commercial officer at Jazwares.

“We are looking forward to working with Gaumont and Amazon Studios on developing the line so that it captures the magic of this highly anticipated animated series.”

Nicolas Atlan, president of Gaumont US, added: “We’re excited to work with Jazwares to further expand the musical world of Do, Re & Mi.

“It’s thrilling to see how Amazon Studios has approached Do, Re & Mi, elevating it beyond our expectations. We look forward to offering parents and children the ability to discover and appreciate the power of music, in a fun and meaningful way through the engaging storytelling of the series and beyond the screen by making their own music through play with the exciting toy line Jazwares will bring to the market.”

Do, Re & Mi is a production of Amazon Studios and Gaumont for Amazon Prime Video and Amazon Kids+. The series is executive produced by Bell and Tohn, along with Michael Scharf and Ivan Askwith.