LEGO launches first Adidas Originals Superstar buildable trainer in latest brand extension

The LEGO Group has launched its first buildable sneaker, a LEGO brick building set based on the popular Adidas sneaker model, the Superstar. The move, a first in both the toy and streetwear space, is the latest development in the ongoing partnership between the Danish toy maker and Adidas Originals.

The set launches in celebration of an extended collaboration between the two global brands that also witnesses the launch of a new series of Adidas Originals LEGO Superstar sneakers that melds the archival aesthetics of the Adidas Originals Superstar with LEGO’s recognisable styling.

Playfully reimagining the iconic silhouette, the LEGO Superstar sneaker in adult sizing features a classic white and black leather construction that is elevated with custom three stripes, shelltoe, and heel tab, which have been crafted to emulate the LEGO brick pattern. 

The adult version of the shoe is complimented in kids sizing, this time bringing a colourful and playful LEGO take on the Superstar and rounding out options for the whole family.

Meanwhile, the never-before-seen LEGO sneaker offering will allow fans to recreate the iconic Adidas sneaker from LEGO elements to build their own collectable display piece.

The LEGO version of the sneaker includes the Adidas Originals Superstar graphics, shell toe shape, trefoil logo and serrated three stripes mark. This set includes 17 extra LEGO elements, allowing fans to build either the right-foot or left-foot sneaker. For extra realism, it even has shoelaces and comes in an authentic shoe box.

The model measures over 12 cm high, 27cm long and 9cm wide and with a display stand and plaque.

 To celebrate the creativity and spirit of reinvention that’s inherent to the LEGO adidas Originals Superstar model, the LEGO Group asked six inspiring and diverse creatives to customize their own version of the brick-built sneaker, and now invites all fans to do the same, uploading their personal expressions on social media using the hashtag #builtbyoriginals.

“As a kid of the ’80s and growing up in the ’90s, the Superstar sneaker with its rich street art culture was such an iconic item, and that’s also when I got my first pair,” said Florian Müller, senior designer, LEGO Group.

“So when the collaboration with Adidas started I was super excited to work on this model. As shoes represent very organic objects, made from flexible material that also look different on every person, it was a fun challenge to translate this into the LEGO System in Play, which by nature is square and blocky.

“Thanks to the Superstar team at adidas Originals it’s been a super collaborative process with valuable insights shared about the art of shoe making, and now we just look forward to seeing how fans will take to the model, customizing it in their own unique and wonderful ways.”

 The Adidas Originals and the LEGO Group collaborative Superstar LEGO sneaker arrives on July 1st and is available in adult and junior sizing through, and select retailers. 

 The LEGO® adidas Originals Superstar 10282 model also launches on July 1st and will be exclusively available at, LEGO stores, and Adidas stores globally. The recommend retail price is £79.99.

Adidas and Timex Group partner to launch Adidas Originals branded watches in 2022

The international watchmaking company, Timex Group, has entered into a global licensing agreement with Adidas to design, manufacture, and distribute watches under the Adidas Original brand.

The collection is scheduled to hit the market at the start of next year and will look to blend Timex Group’s heritage in watchmaking and design with Adidas Originals’ street culture inspiration. The portfolio of watches will also draw attention to the brand’s focus on sustainability.

“We could not be more excited to welcome Adidas into our portfolio of brands,” said Tobias Reiss-Schmidt, president and CEO of Timex Group.

“There are few truly iconic brands, and Adidas, with its rich history and authentic style, is at the very top of the list. We see a strong and increasing interest in watches among young Millennials and GenZ, and we look forward to introducing our Adidas Originals watch collection to this next generation of consumers.”

The range will be sold across Adidas owned stores, affiliates and e-commerce, and through Timex Group’s global distribution network.