Golden Goose names licensing agent for ‘seriously good’ food brand, Twisted

The strategic licensing consultancy, Golden Goose has been appointed by Jungle Creations to develop licensed products under its Twisted brand.

Recipes and video content for “unserious food that tastes seriously good” has made Twisted the UK’s No. 1 food brand on social, acquiring over 30 million followers  since 2016. 

Award-winning marketing campaigns for brands such as Baileys, Heinz, Hellmans, Birdseye, Walkers and McDonalds saw Twisted sponsored content generate 55 million views in 2020. As a brand that influences the purchasing decisions of Gen-Z consumers, Twisted is now looking to leverage its market intelligence onto its own branded products.

The brand will look to take the Twisted across multiple food and non-food categories.  

Olly Johnson, Twisted’s managing director of eCommerce, explained: “As the UK’s number one food and drink brand on social we know the engagement we can deliver with Twisted digital content and, working with Golden Goose, we look forward to making Twisted branded products widely available for our  growing audience to enjoy.” 

Adam Bass, director of Golden Goose, added: “Consumers are desperate for  innovation and, for Gen-Z, food is content for their feed. The Golden Goose  team are excited to be working with the Twisted brand to deliver innovative, interesting and unserious food and food gifting products into multiple retail  and direct to consumers.”  

Multiple retail food sales grew by £9 billion in 2020 with line extensions into  booming markets advancing at warp speed, so the Twisted licensing  programme looks set to build on the successful Twisted Kitchen delivery-only  restaurant and the best-selling Twisted cookbook.

Golden Goose welcomes new product director Rebeckah Dalton as Phillippa Green takes up role at The Royal Mint

Golden Goose is bidding a fond farewell to its product director Phillippa Green who is leaving the licensing agency to take up the role of licensing manager at The Royal Mint. Green has held her position with the outfit for the past five years.

Among the latest changes to the Golden Goose team, it’s TLC’s former head of product development, Rebeckah Dalton, who now joins the company to take on the management of the Original Stormtrooper licensing programme.

Adam Bass, director of Golden Goose, said: “It’s going to be very, very hard to say goodbye to Phillippa who has been such an excellent member of the team for the last five years, the clients and I will miss her.

“On the plus side though, we are excited to have Rebeckah coming on board and we look forward to adding her input, insight, and experience to the successful Original Stormtrooper licensing programme and other new clients joining our portfolio.”

Golden Goose’s new product director, Rebeckah Dalton, said: “It’s great to be joining such a professional company and to be working on such a great property. I can’t wait to get started.”