Maya the Bee: the new Danone water bottles star

DeAPlaneta Entertainment has closed a licensing deal with Aguas Danone, S.A. for the launch of two Font Vella Kids water bottle collections in Spain and Portugal. The collections are specially designed for children and feature iconic character Maya the Bee.

Both Font Vella collections include two different Maya the Bee products featuring a range of unique character designs from the series for parents and children to collect: four (33 cl) mineral water bottles are designed in the shape of the characters and a further six designs come with the iconic Font Vella Kids sports bottle top to avoid spills. The bottles are already on sale in supermarkets and include fun activities to make drinking water more fun for kids. Making sure children develop healthy drinking habits has always been a priority for Danone, and the brand’s latest formats, including Font Vella Kids and Lanjarón Kids, are especially designed to promote hydration.

DeaPlaneta Entertainment acts as licensing agent for several brands from Studio 100 Media, including Maya the Bee, which represents strong values including respect for the environment, taking care of nature, bio-diversity, freedom and friendship. Maya is one of the best-known IPs for children in Europe, hitting a multi-generational target. Brands continue to rely on her as the perfect ambassador for organic and natural products, and for CSR activities and awareness-raising campaigns that teach children about the importance of saving the bees.

The Art of Aardman – Shaun the Sheep and Friends plots up in The Netherlands

The international exhibition, The Art of Aardman – Shaun the Sheep and Friends has opened at Forum Groningen in the Netherlands, the latest leg of a tour that has so far seen it entertain fans across Paris, Melbourne, Frankfurt, and Seoul.

The popular exhibition offers fans of Aardman an insight into the work of the Academy Award winning Aardman Studios. Its latest exhibition in Groningen officially opened today, Friday, September 18th.

The latest iteration brings to life the weird and wonderful characters and creations from the Aardman portfolio that includes Shaun the Sheep, Chicken Run, and Wallace & Gromit, and takes visitors on a journey of discovery past original versions of Gromit’s famous vegetable garden, the flying machine from chicken Run, and the five metre tall galleon from The Pirates! Band of Misfits.

In addition to a host of clay models and film sets, Forum Groningen has also added a number of interactive elements to the exhibition. 

Hans Poll, director of programming and marketing, said: “Standing in their shoes for a bit helps you appreciate and understand Aardman’s work even more. In our exhibition, you can learn how to make a storyboard and create your own work in our stop-motion studio.” 

Throughout the exhibition, Forum will also be showing Aardman’s entire film oeuvre in its cinemas, while a programme of claying workshops will also be organised.

The Art of Aardman is the second major exhibition at Forum, the landmark culture giant in the centre of Groningen. The programming is spearheaded by popular visual culture, current affairs and technology. The previous exhibition, AI: More than Human, was about artificial intelligence. 

Ngaio Harding-Hill, head of attractions & live experiences, Aardman, added: We are delighted that, after journeying to the other side of the world, to venues in South Korea and Australia, the Art of Aardman exhibition is returning to Europe.  The stunning Groningen Forum is the perfect cultural venue to host the exhibition and we hope it delights its visitors in The Netherlands as it has around the world.

The Art of Aardman – Shaun the Sheep and Friends will be on show until 9 May 2021.