Swedish death metal band Arch Enemy launches merchandise partnership with Bravado

Published on: 24th June 2021

The Swedish death metal band, Arch Enemy has entered into a new deal with Bravado, the merchandise arm of Universal Music Group, to develop and distribute a new collection of band merchandise across Europe.

With 25 years of successful album releases, extensive touring, and a dedicated global fanbase, the brand will now work with the merchandise heavyweight on a range of stylised items and eco-friendly products, spanning its entire merchandise business for Europe, including tour merch, online products, and retail.

Michael Hahn, general manager, Bravado Germany, said: “We are proud to have Arch Enemy on our roster, they have such an extraordinary legacy. We look forward to creating a range that is truly authentic, something they and their fans can cherish.”

Angela Gossow, Kult Management, added: “I am stoked to be working with a company with such focus on customer care, high quality, certified, organic garments and fair-trade standards. It was time to step up the game whilst staying true to our DIY policy of creating artwork designs and picking selected merchandise items ourselves.

“We are control freaks, yet happy to benefit from the large-scale professional infrastructure and support of Bravado Europe. Especially in times like these we appreciate the support and constructive cooperation with the Bravado team. Thank you all for being a part of our journey for 25 years now. We are here to stay!”


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