Surge Licensing inks deal with indie author-illustrator Diane Alber

Published on: 19th November 2020

Surge Licensing has been appointed by the independent children’s book author-illustrator, Diane Alber, to develop and implement a consumer products program across key categories inspired by her Amazon chart-topping book franchise.

The program will kick off with initial focus on a full-scale publishing program before tackling extended categories such as toys, apparel, back-to-school, home decor and more.

A mother of two young, energetic children who love books, Alber was inspired to start writing and illustrating books when she saw a need for a book that inspired art and creativity in children. Over the last three years, she has published over 50 titles across three series that collectively address social-emotional learning topics.

Branded under Inspire to Create, Inspire to Create a Better You, and Never Let A… banners, many of the books, which feature Alber’s popular Scribble, Little Spot, and Unicorn characters, capture top category spots on Amazon’s charts, and deliver messages of joy, inclusivity, and acceptance.

“Diane’s books have resonated with kids and their parents, teachers, counselors and caregivers across the US, inspiring kids to be creative, use their imaginations, and helping them to understand emotions,” said Elan Freedman, Surge Licensing EVP.

“There are countless possibilities to develop consumer products that will further engage children with Diane’s stories and characters, and we look forward to working with licensing partners across multiple categories, starting with publishing and expanding into toys, apparel, back-to-school, home décor and more, to develop a program that truly reflects the passion and sentiment in her books.”

Alber added: “What I love about children’s books is their ability to create memories. Almost everyone remembers their favorite book being read to them as a child, and I wanted to create a book to share in those memories. I am incredibly grateful for the reception my books have received over the past three years.

“It is now time to expand the business to the next level and develop new ways to captivate kids, and I look forward to working with the Surge Licensing team to develop a global brand presence.”

Alber’s first book, I’m Not Just A Scribble, was published in autumn 2017 and was the first in her Inspire to Create series.  Seven books featuring Scribble are currently available and help children to understand that something as simple as a scribble can not only be a great story but a masterpiece as well.

Under the Inspire to Create A Better You banner, now comprising 36 book titles, is Alber’s popular A Little Spot series.  Featuring Little Spot – a brightly colored, stick-legged sphere. The books were originally developed to help children visualize their emotions as spots so that it would be easier to manage them, and evolved to address topics such as kindness, empathy and honesty.

The Little Box of Emotion Box Setgeared for children four to 11, ranks number one in Academic Development Counseling, and number one in Children’s Moving.  Alber also created a series of books this year to help children deal with COVID-19:  A Little Spot Stays Home: A Story About Viruses And Safe Distancing, A Little Spot Learns Online (number three in Children’s Computer Software), and A Little Spot Wears a Mask (number five in Children’s Safety Books).

Finally, Alber’s humorous six-book Never Let A… series, which includes her popular Unicorn character, weaves together art principles, believing in yourself, character traits, empathy and educational standards and addresses how imagination plays into a child’s learning.  Never Let a Unicorn Scribble is the number one in Children’s General and other Myth Books on Amazon.

Alber’s books all come with sticker sheets, and additional sticker books, coloring books and sketch books have been created for many of the titles.


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