Award-winning global independent animation studio ZAG has signed a global licensing agreement with Spread Group. Under the new agreement, Spread Group will provide a print-on-demand collection for the globally successful animated series Miraculous – Tales of Ladybug & Cat Noir, created by ZAG and co-produced with ON kids & family (Mediawan). Kids and young adults’ apparel and accessories for Miraculous will be available via Spread Group’s Marketplace in time for the holiday season.

A worldwide print-on-demand offering means brands can demonstrate their sustainability credentials to customers. At Spread Group, nothing is printed before it is ordered, so there is no overproduction. The Miraculous designs will be published online, ready to be printed on to t-shirts, hoodies and lunchboxes, plus accessories like bags and mugs.

Helena Perheentupa, VP, Licensing, Central, Eastern, Northern Europe and Russia at ZAG, says: “Print-on-demand is a great new opportunity for our passionate fans to engage with Miraculous: Tales of Ladybug and Cat Noir. This global partnership marries Spread Group’s e-commerce expertise with the enthusiasm of our fans, who can now choose from a range of styles and accessories to suit them. We’re delighted with this new initiative and look forward to its great success.”

Sven Burscher, Head of Licensing at Spread Group, adds: “We’re excited to be the strategic e-commerce partners for ZAG, especially after the IP has just won three Licensing International Awards in Germany. Our partnership shows how print-on-demand can add a sustainable element to licensing. Miraculous fans can now choose from pre-designed products that are only printed once an order is placed. Fans can also change the product and the colour to suit their own style, from a range of kids’ clothing and accessories.”

This is Spread Group’s first licensing deal since Sven Burscher’s appointment in October.

Spread Group becomes a strategic e-commerce partner for ZAG in time for the worldwide premiere of the US$100M+ Miraculous animated feature to premiere in 2022.