Spotify has announced an exclusive multi-year agreement featuring some of the most beloved voices within the kids’ entertainment space. Through this initiative, Spotify will partner with CoComelon, the number-one kids channel on YouTube, for a new podcast, CoComelon Storytime.
The show will be followed by a mix of other original and exclusive ‘homegrown’ shows, including Gardenkeeper Gus, 100 Cinderellas, and Deep Blue Sea. The new content will be available to parents on the main Spotify app within the Family and Kids Hub, as well as on the Spotify Kids app, exclusive to Spotify Premium Family subscribers.
Produced by Moonbug Entertainment, CoComelon has an impressive reach and dedicated following, garnering over 4.2 billion views per month.
“We are so thrilled to be entering into this partnership with CoComelon to produce a series of original and exclusive content tailored to families,” says Max Cutler, Head of New Content Initiatives at Spotify. “This is a major win for us as we continue to expand the scope of our podcast ambitions and help to drive the exponential growth of the audio industry.
“Spotify is the only platform with the scale and infrastructure necessary to enable a partner like CoComelon to grow beyond their millions of highly loyal, passionate and engaged fans and transcend into podcasting. With their popularity and Spotify’s ability to distribute and amplify it in the audio space, the potential for the show’s reach is limitless.”
CoComelon Story Time, which is launching on January 24, includes beloved storybook classics with a CoComelon twist. The stories impart positive life lessons, providing families with playful and educational content that they can enjoy together. The new podcast series will be available globally in four languages including English (American and British vocabulary), Spanish, German and Brazilian Portuguese.
Gardenkeeper Gus, launching on January 31 and designed for families with younger children, is a quiet and contemplative preschool podcast that follows the adventures of 6-year-old Gus and his squirrel best friend Rel as they explore and understand the endless and larger-than-life garden behind his family home.
100 Cinderellas, launching on February 14 and designed for families with younger children, is an anthology series of Cinderella stories from around the world, suitable for bedtime.
Deep Blue Sea, launching on February 28, consists of episodes where listeners will visit an underwater oceanic laboratory, Sea Lab Alpha, with an impeccable view of sea life.
“We are excited to be partnering with Moonbug to bring one of their iconic brands, CoComelon, to our millions of listeners around the world,” says Verdell Walker, Head of Kids Audio Content at Spotify. “As one of today’s most popular family brands, CoComelon’s interactive storytelling is a perfect fit for audio. We’re thrilled that we can expand the world of CoComelon, with its dynamic characters that educate and entertain millions of families, into audio.”