SpongeBob, Nickelodeon Slime, and JoJo Siwa are just some of the ViacomCBS children’s brands making the move into the fintech space thanks to a new partnership with the parent-managed debit card company for young people, Osper.
Under the pairing, popular IP from the ViacomCBS stable will feature across a series of prepaid debit cards for under 18 year olds, including Teenage Mutant Ninja Turtles, Nickelodeon’s Slime, and SpongeBob Squarepants. Both Osper and ViacomCBS Consumer Products UK will also work together on a range of co-branded financial education assets for kids.
The move arrives as contactless payments now represent the dominant form of payment on the high street and the belief that young people risk being financially excluded from the shift if they are limited to using cash. Osper allows young people access to their own contactless prepaid debt card, which can be topped up, monitored, and managed by parents via an app.
Osper also automatically blocks payments for age restricted services and gives the option to turn off online spending, giving parents full control of their children’s spending.
“While young people are at the forefront of many of the world’s positive changes, they too face real challenges from the fast pace of change around them,” said Venetia Davie, vice president, ViacomCBS Consumer Products UK & Ireland.
“We believe passionately in supporting today’s children and this partnership is part of that commitment. We’re delighted to be working with Osper to use the reach and engagement of globally recognised properties such as SpongeBob SquarePants and Teenage Mutant Ninja Turtles to help give young people the education and tools necessary to deal with money in an increasingly contactless and digital world.”
Giovanni Santini, CEO of Osper, added: “By the age of eight, two things are happening – children are already learning lifelong financial behaviours, and they’re enthused, informed and entertained by world class content from Nickelodeon.
“At Osper we have always been focused on giving young people access to payments that are secure and safe – both online and contactless – combined with the knowledge and education needed to understand money and finance. This partnership will be transformative in increasing the accessibility of young people to develop positive financial habits that will shape their view of money for the rest of their lives.
“We’re proud to be working with not just a world-leading kids’ entertainment brand, but with a team who share the same values and ambition.”
Edoardo Volta, head of fintech UK and Ireland at Mastercard, said: “Young people today are digital natives and most take a ‘digital first’ approach to whatever they are doing, and this is no different for payments. So it is more important than ever that they have the right tools to stay in control of their money and make payments safely, securely and conveniently.”
The partnership will see Osper and ViacomCBS Consumer Products working together to deliver co-branded educational materials to help children understand money and develop positive financial habits.
Osper customers will also be able to apply for their own prepaid debit card featuring some of Nickelodeon’s most iconic kids’ brands such as SpongeBob SquarePants, Nickelodeon Slime and Jojo Siwa. Reaching over 13 million homes in the UK, Nickelodeon will promote these co-branded offers across its TV, online and social channels.