NEWS

Spielwarenmesse joins leading licensing players for Brandmate

Published on: 27th October 2022

Spielwarenmesse’s planned Licensing-X Germany is being amalgamated with Brandmate to create a licensing business and collaboration event.

Taking place in Offenbach on 21st and 22nd June 2023, Brandmate will bring together the skills of the Nuremberg-based trade fair and marketing services provider with those of the organisers of a cross-sector B2B networking event covering collaboration, partnerships and licensing, and of the global association Licensing International.

Eva Stemmer will be managing director of the newly formed Brandmate GmbH with Licensing International Germany as education partner for the event.

“A fresh idea and highly professional partners have come together,” said Peter Hollo, on behalf of Licensing International. “We are already looking forward enormously to the event put together by Brandmate and Spielwarenmesse eG.”

“It is important to me that the event should retain its modern, unconventional spirit and expand across many sectors, so that it becomes even more diverse and attractive to brands and companies from all areas,” explained Eva Stemmer, who sees great potential in this collaboration. “In Spielwarenmesse eG we have found a partner who wishes to travel this path with us. My team and I are delighted to be working alongside them.”

Brandmate celebrated its inaugural event this year in the disused Fredenhagen steel plant in Offenbach, with 190 companies and 450 individual participants. The event will continue to be staged by Eva Stemmer and her team, and colleagues from Spielwarenmesse will provide support from the organisation’s global network in the fields of toys and stationery, on both the supplier and retail sides.

The partnership will allow fresh approaches and visions to be implemented more effectively and on an even larger scale. Licensing International will also contribute to the success of the event, bringing its expertise and experience to Brandmate and further strategic partnerships will facilitate growth into new areas.

Spielwarenmesse’s original concept of Licensing-X Germany will be absorbed into the new configuration. Spokesperson for its executive board, Christian Ulrich, said: “Collaboration agreements are becoming increasingly important and we, as a cooperative, embody this approach. Alongside the Spielwarenmesse, Insights-X, SPIEL in Essen and our involvement in international events, Brandmate rounds off our portfolio perfectly. We are pleased to be able to inject our experience, skills and national and international contacts.”

As in 2022, alongside a stage for speakers with inspiring presentations, several networking areas, masterclasses and an evening event with a live concert, 2023’s event will include an exhibition space in which brands and companies can present themselves and bring to life their models for collaboration.

Interested parties can contact the Brandmate team to discuss booking showrooms, branded networking areas and special areas  in the production halls or outdoor areas of the former industrial site at Fredenhagen where the event is to be held. Click here for the Brandmate website.

RECENT ARTICLES

Countdown to Hong Kong International Licensing Show

The Harlem Globetrotters signs with IMG

Paw Prints Publishing signs Fraggle Rock deal

Pip and Posy come to life at Bandai Namco Cross Store

Moonbug launches Blippi & Friends MENA channel

Loud Luxury confirmed for Licensing Expo Closing Night Party

Thomas & Friends Autistic friendly clothing launches at Tesco

BBC Earth and Zynga announce new Words With Friends game

DreamWorks and Nutriburst partner on Trolls kids’ vitamins

A dog’s dinner? Home Chef partners with Bluey