Spacetoon, the family edutainment content provider, producer, and broadcaster, has recently partnered with IMPS to bring The Smurfs to MENA through Spacetoon TV channel, entertaining on-ground branded events and new toys.

Based on this partnership, the two parties are to work on re-introducing the show to young audiences in MENA by broadcasting the localised, Arabic dubbed version of The Smurfs in 3DCG animation style, in addition to recreating the “good old days” for those who grew up watching it in 2D years ago.

Audiences will be able to enjoy the adventures of Papa Smurf, Smurfette, Brainy and Clumsy, along with all other inhabitants of The Smurfs Village. This step comes as part of Spacetoon’s strategy to run the most-loved kid- and family-friendly content.

As the promotional licensee of the brand in the region, Spacetoon also has plans to expand the presence of The Smurfs in MENA through various on-ground entertaining activities.

The deal also includes bringing new The Smurfs toys to MENA market, in collaboration with ToyPro, the leading toy distributor in the region. This new toy line by Jazwares, the new global master toy partner of The Smurfs, includes action figures for The Smurfs characters, in addition to toys for all family members to enjoy.

Commenting on the partnership, Kamel Weiss, Strategic Business Development Director of Spacetoon, says: “The Smurfs is a multigenerational title that has been resonating with audiences for 40 years now, and we are proud to have it back in MENA as a TV show and also as branded events. We are aiming to pull all family members together to enjoy live entertaining experiences that suit all ages.”

“We are very excited to bring The Smurfs toys to the region to deliver a full family-entertaining experience with our media partner Spacetoon TV,” says Fawaz Abidin, Managing Director of ToyPro. “The Smurfs figures – reflecting their distinctive personalities – the different playsets, vehicles and plush toys all will hit the shelves in the MENA market next year.”