Programme will include such as apparel, toys, construction, collectables and publishing.

Sony kicks off 30th anniversary merchandising drive for Ghostbusters

Hit film franchise Ghostbusters is celebrating its 30th anniversary in 2014 – and Sony Pictures Consumer Products is launching a new licensing and merchandising programme to raise awareness even further.

The new programme will target the core fan base with products in categories such as apparel, toys, construction, collectables and publishing.

SPCP will also be participating in events and engaging in new partnerships.

The firm has partnered with pop culture art gallery – Gallery 1988 – to create a travelling art show designed by top artists which will include their interpretations of Ghostbusters over the last 30 years.

Limited edition screen prints and posters will be available during each stop of the tour, which will conclude at Comic-Con International in San Diego.

Some of the global toy, publishing and apparel licensees supporting the 30th anniversary are Mattel, IDW Publishing, World Tech Toys, Quantum Mechanics, Factory Entertainment, Diamond Select and Medicom Toys, Mad Engine, Titan Figures, Uniqlo, Kaientai and BCI.

Partners such as Beeline, Ubisoft, GSN, Path, XMG and IGT will be supporting with interactive gaming and slot machines, as well as MDI with state lottery programmes.

In the collectables category, pop vinyl collectables from Funko and Underground Toys will be available.

"This franchise is very important to the studio and we wanted to give fans new and exciting ways to participate," said Greg Economos, SVP, global consumer products at SPCP. "Ghostbusters continues to gain fans and recognition year after year and we are thrilled to extend the brand through products and events to celebrate this milestone event."

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