Snowman Enterprises relaunches Winter Windows initiative in support of The British Red Cross

Published on: 9th November 2021

Snowman Enterprises, a Penguin Random House company, has announced that it will be launching The Snowman Winter Windows initiative this November.

Inspired by the rainbows that were displayed during the Covid pandemic last year in support of key workers, last year’s The Snowman Winter Windows campaign encouraged families to create a scene from Raymond Briggs’ timeless picture book, The Snowman, to share a little magic with their community and help to raise vital funds for UK children’s hospices.

This year, Snowman Enterprises is working with longstanding charity partner the British Red Cross to reach an even wider audience. The British Red Cross will be the charity partner for the 2021 Winter Windows campaign and will be encouraging children to create Snowman window scenes by including the activity as part of their schools outreach programme. Official Snowman social media channels will include a dedicated donation link on all Winter Windows content this year to support the British Red Cross.

Georgie Hart, Head of Community Education at the British Red Cross says: “As a long-time partner of Snowman Enterprises we’re delighted to be their chosen charity for this year’s Snowman Winter Windows Campaign. Our Kindness Calendars – which are used by thousands of teachers in schools across the country to help children learn about kindness – will include a Snowman Winter Windows stencil to help children create wonderful winter scenes. We can’t wait to see The Snowman and The Snowdog popping up in windows around the UK this Christmas.”

Snowman Enterprises has engaged multidisciplinary artist and social media influencer James Lewis as The Snowman Winter Windows ambassador this year. James will create a series of digital tutorials and content to inspire families to take part in this new festive tradition and create a Snowman Winter Window at home.

Izzy Richardson, Global Brand Director at Penguin Random House, says: “We are keen to build on the success of last year’s campaign, and inspire as many people as possible to take part in this new festive tradition for The Snowman, and sprinkle some magic at home and in local communities.  We’re delighted to be working with the super talented James Lewis this year and we know his that incredible content is going to bring The World of The Snowman to an even wider audience.”

The World of The Snowman website has recently been relaunched and will host the digital content and tutorials, whilst James Lewis will share content with his global audience of over 5million followers on Instagram and TikTok.

“Having been a life-long fan of the work of Raymond Briggs, it was an honour to be asked to be ambassador for The Snowman Winter Windows Campaign this year,” says James. “The festive season for me is all about getting together with family and creating new memories, so I’m excited to invite people from all over the world to join me in bringing the magic home by creating a Snowman window display.”

In addition, James will be hosting a live draw-a-long segment at a World of The Snowman influencer event this November which will offer guests and their families a fully immersive, festive family workshop.


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