SmileyWorld signs new partnerships ahead of World Cup

SmileyWorld has signed a range of partnerships relating to this year’s upcoming summer of sport with the World Cup in Brazil.

Smiley and Ferrero are working together on a new deal will see over two million Nutella glass pots produced in Spain and Portugal. The limited edition pots, set to launch in May, will feature different national flags transformed into Smiley icons.

The company has also signed a deal with Deutsche Post DHL for branded ‘Packset’ packing boxes to be sold in more than 8,000 Deutsche Post branches in Germany.

A range of sports themed Smiley t-shirts featuring the Brazil national flag will launch in June at GO Sport stores in France, courtesy of TV Mania. SmileyWorld has also joined forces with Russian licensee Baon for a t-shirt range set to land in Russia in June.

Away from the world of sport, SmileyWorld is also bringing a new range of Back to School products to retail from June, including pencil cases, pens, folders, lunch boxes and notebooks.

The firm has signed Back to School deals with Lanno Graphics for Benelux, Alpa for France, Herlitz for Germany, Sportandem for Spain and Stationery Team for the Netherlands.

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