Smiley strikes deal with Crocs for new charms

Smiley is teaming up with footwear brand Crocs this summer, to launch a range of Jibbitz Charms.

Following the partnership, Crocs and Smiley will release a line of Smiley icon charms, so fans can decorate their very own pair of slip-ons.

“Jibbitz are so fun. I really love them, Crocs is the only shoe brand that has developed such cool accessories for its products,” said Nicolas Loufrani, CEO of Smiley.

“We are really happy to work with them, and we are really happy that they have chosen to work with the original Smiley brand. The two sets of charms we have selected for them will with no doubt bring happiness to kids and adults alike.”

The new charms are available in packs of three, which will be available across a range of High Street stores and online from April 2017. 

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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