Smiley inks strategic partnership in Asia

The Smiley Company has announced a new partnership with Walton Brown, part of Smiley inks strategic partnership in Asia.

The Lane Crawford Joyce Group includes luxury department store Lane Crawford, cutting edge fashion boutique Joyce, fashion footwear, handbags and accessories specialist Pedder Group, retail, brand management and distribution company ImagineX and full-service retail and brand management business Walton Brown. 

The new partnership with Walton Brown has been created to fuel the continued growth and successes of Smiley in the region. Currently, successful retail partnerships with partners such as Bestseller Group, C&A, MetersBonwe and VF Corporation etc. have been driving growth in the region and increasing Smiley’s retail footprint in Greater China to tens of thousands of doors, whilst prestigious pop-up stores with Liberation, and a longstanding promotional collaboration with MTRC, continue to build the visibility and profile of the brand.

“I would like to express my heart felt gratitude to the CEO of Smiley APAC, Danny Cheung and his team whom, along with our continued investments in trade and consumer marketing have contributed vastly to our past successes," commented Smiley CEO Nicolas Loufrani, "Walton Brown will now provide a new platform for our development which shall take Smiley to the next level."

“We are very excited to be partnering with Smiley to further develop the brand in this market," added Thomson Cheng, president of Walton Brown.

"Happiness is seen as a major consumer lifestyle trend. The Original Smiley brand, being an iconic symbol of positivity with 45 years of heritage and track record working with the biggest brands and retailers around the world, we believe the brand has enormous potential to grow in this market.” 

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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