Sinerji secures global rights for Italian lifestyle brand Lumberjack

Turkish licensing agency Sinerji has secured the global licensing rights for the Italian lifestyle brand, Lumberjack.

Lumberjack was recently purchased by Turkish firm, Ziylan Group who will work to extend the brand through Europe with numerous distribution deals.

Sinerji will now work with Ziylan Group with the aim of capitalizing the growing presence of the brand in the territory and move it into a range of consumer product categories.

The company will initially focus on apparel and accessories, before moving into home wear, bags, accessories and perfumes.

“With our experience and know how, representing Lumberjack across the world is a great opportunity for us, as it is a truly iconic brand with a worldwide profile, so we are delighted to have signed this deal,” said Hakan Durdag of Sinerji.

“Lumberjack already has a considerable international presence as a lifestyle brand and Ziylan Group’s ambitious plans will see it establish an even bigger global reach, which gives us a fantastic platform to build on.”

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