Simon’s Cat expands global paw print with ZenWorks and lands raft of new licensing partners

Published on: 26th May 2021

Banijay Brands has detailed a raft of new licensing deals for its digital content sensation, Simon’s Cat, spanning fashion, crafting, puzzles, and accessories, as well as securing new developments for the brand across the Japanese market through its new agent, ZenWorks.

Kicking off with the latest additions to the licensing programme, Simon’s Cat is continuing to expand across categories with partners including Fashion UK on board for ladies’, mens’, and kids’ apparel, accessories, and essentials for the UK market, and Wulydermy who will be launching a selection of craft kits for UK release this year.

Meanwhile, the global online retailer and manufacturer, Ecell, will launch Simon’s Cat phone covers in Q3, while Heye has just sold out of the first print run of its 1,000-piece Simon’s Cat puzzle. Pinfinity will be releasing a range of augmented reality Simon’s Cat branded metal pins, and the Australian medical wear specialist, Dr. Woof, has signed a deal which covers branded medical and clinical apparel.

This all sits alongside the official Simon’s Cat webshop refresh, managed by key e-commerce partner, Star Editions, which also released a collectable limited edition branded coin to coincide with the new store look.

Following the success of its previous Simon’s Cat releases, leading social commerce platform, Spring, is extending its partnership with the brand to deliver an extensive range of products this year for worldwide distribution, which will include a collaboration with Rubik’s Cube, bespoke apparel drops, and a limited edition ‘Kitten Care Kit’ collection of pet products.

Further global developments for the brand sees Banijay Brands appoint the licensing agent ZenWorks Licensing to represent the Simon’s Cat in Japan. On top of this, and following the success of its initial partnership, apparel specialists Quanshang in China has renewed its deal for a second year.

Jane Smith, group director, brand licensing at Banijay, said: “Simon’s Cat is such a lovable brand that resonates with fans all around the world. The extensive licensing programme, that continues to expand, is testament to its enduring popularity.”

Simon Tofield, creator of Simon’s Cat, added: “I am always amazed that there are so many Simon’s Cat fans all over the world. Our audiences are incredibly passionate about Simon’s Cat and it is wonderful to be able to offer them such a brilliant array of products.”

The Simon’s Cat brand enjoys international success across multiple categories including gaming, publishing and apparel. There have been more than 90 million digital sticker downloads, in excess of 20 million mobile gaming downloads and over 2 million books sold across 30 countries.

Simon’s Cat has over 18 million fans and subscribers across social platforms, with the iconic films totalling more than 2 billion views. Recent successes include the brand-new match-3 mobile game, Simon’s Cat Story Time, from developer Tactile Games, which launched last month, exclusively on Apple Arcade, Apple’s award-winning game subscription service.


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