Simon Cowell and six year old son partner with Hachette Children’s on new kids’ entertainment series Wishfits

Published on: 25th February 2020

Simon Cowell and his six year old son, Eric have embarked on a business venture to develop a new children’s entertainment series with Hachette Children’s Group, called Wishfits.

Together, the trio will launch its unique partnership with the publication of three picture-led children’s books, beginning in spring 2021. Four more books will then follow the next year. The surprise collaboration was unveiled by Simon Cowell as the highlight of the annual Hachette Global Showcase at The Cambridge Theatre this week.

Wishfit is a world in which some of the most unusual animals exist. The Wishfits are magical and unusual creatures which have evolved in a weird and wonderful way, combining two different species to form hybrid animals with distinct characteristics.

Some of them are part friendly, part fierce, others are both furry and scaly. They are all busy forming unusual friendships, learning life lessons, sharing adventures and having a fun and magical time together.

Animals from the Wishfit world include the likes of Dat (dog/cat) and Cog (cat/dog), the Snog (snail/dog – the enthusiasm of a dog at the speed of a snail), the Peep (pig/sheep) the Chug (cheetah/slug – the slowest cat in the world), the Hipporoo (hippo/kangaroo), the Chimpanpoo (chimpanzee/poodle), the Polarbat (polarbear/bat), the Crocopuss (crocodile/cat), the Shiger (sheep/tiger – the most nervous cat in the world), and the Spikey (spider/donkey).

Simon Cowell said: “To be able to write a series of books with my son Eric has been magical. This idea was inspired three years ago by a very special friend of ours who runs a Children’s Hospice charity. I told her one evening about some of the funny animals my son Eric and I would invent, starting with the Cog and the Dat. And how every evening the two of us would think of the most unlikely animal we would like to have as a pet.

“We would come up with some very strange new animals and the naming of the animals was Eric’s favourite thing. She loved this idea so much she encouraged me to turn this into a book series.

“I really do believe it’s important to encourage kids creativity and imagination. I also believe kids have better ideas than most adults. I hope these books will be fun for kids to read, and we will encourage them to come up with new animals for the books.

“The books will tell how these unique friendships are formed and will celebrate individuality and positivity. We will see how the strengths of these animals are in their differences and make the point we live in a World where inclusivity is so important.

“I’m thrilled to be working with Hachette, an amazing publishing house. They shared our passion and enthusiasm from the moment we told them about Wishfits.”

Two of the children’s charities Cowell has close ties with will benefit from the profits of Wishfits; Shooting Star Children’s Hospices and Together For Short Lives.

Eric Cowell added: “My favourite Wishfits right now are probably the Snog and Dat, and Cog and the Chimpanpoo. I really hope that one day I can meet them all.”

Simon and Eric further developed Wishfits on the Tongal platform through a series of projects where creators around the world were able to contribute to and build upon their idea, before partnering with Hachette for the next stage of the project’s evolution.

Ruth Alltimes, senior publisher, Hachette Children’s Group, acquired UK and Commonwealth publishing rights, for all formats from Matilda Forbes Watson at WME Agency.

Alltimes said: “Children are fascinated by the idea of mixing up two different things to create something new – it plays to their creativity and inventiveness. Wishfits combines this fun-filled idea with themes of acceptance and inclusivity, as well as being a great way for children to learn about animals, nature and the environment.

“We are extremely excited to be partnering with global entertainment icon, Simon and his son Eric to bring their brilliant ideas to life, and to introduce a generation of children to characters as unforgettable as Cog, Dat, and so many more.”


Exclusive: The fantastical world of Gabby’s Dollhouse

Rob Goodchild appointed commercial director of Two Daughters Entertainment

Paddington Funko Pop! on the way from Funko and The Copyrights Group

Natural History Museum announces newest licensees

Zag signs global licensing deal with SAI Group’s Kandiz

Mattel promotes Robbie Brenner to president of Mattel Films

Pokémon x Van Gogh art collaboration announced

The show must go on …it’s the Licensing Blog!

Acamar and Sambro team up on new Bing toys

Exclusive: Toy World attends Back to Hogwarts