The UK children’s magazine publisher, Signature Publishing, is lending its support to the Department for Education’s Hungry Little Minds campaign, an initiative launched in 2019 to improve the communication and literacy skills of pre-school children.

Becoming an active partner of the campaign, Signature Publishing is helping Hungry Little Minds to encourage parents and carers to engage in activities that will support their children’s learning. The first Hungry Little Minds features will appeal in Fantastic Funworld, Signature’s pre-school multi-character magazine.

It will then be featured in more of the publisher’s pre-school magazines that include top licensed brands and characters.

Using fun activities and simple prompts, these Hungry Little Minds pages will reinforce the campaign’s mission of showing parents that early learning isn’t a chore, but something to be enjoyed and shared – and will help children to develop those vital communication skills.

“We are fully behind this brilliant campaign and know that children’s magazines are the perfect vehicle to promote it,” said Amanda Clifford, Signature’s editorial director. “We’re so aware that many children miss out on these vital pre-school skills and, as highlighted by Hungry Little Minds, can become disadvantaged not just in school, but in their whole lives. It’s such an important initiative and we are honoured to be able to partner with it.”

The first Hungry Little Minds feature will appear in Fantastic Funworld, on sale July 24, and then will be featured in every issue.

To find out more about Hungry Little Minds, visit hungrylittleminds.campaign.gov.uk and for more information about Signature Publishing, visit signaturepl.co.uk