Sega Europe has signed a license agreement with online cake manufacturer London Cakes for a range of personalised Sonic the Hedgehog themed party cakes.
The cakes will feature the video game icon and his friends and will be available to purchase online via www.cakesnextday.com and the re-launched www.londoncakes.com.
The cakes are entirely customisable, both in terms of size and personalised messages.
Each product features a QR code on the packaging and when scanned with a Smart phone, consumers can view a Sonic video related to their chosen cake.
Prices will range from £35 to £75 and customers based in London can order up until 6pm for delivery next day anywhere in London, while those based outside of London can order up until 2pm for next day delivery.