SEGA Europe grows e-commerce presence with new online shop

SEGA Europe has partnered with Numskull to launch a new dedicated and official online SEGA Shop for its UK fans.

The SEGA Shop has been described as the “definitive shopping portal for SEGA themed merchandise” with a range of Numskull developed products available to purchase. Products include t-shirts, beanies, snapbacks, socks, pin badges, mugs and more from.

The new launch range comprises a mix of iconic SEGA properties such as Sonic the Hedgehog, Alex Kidd, Altered Beast, Golden Axe, Streets of Rage and Yakuza, alongside classic retro consoles, Mega Drive and Dreamcast.

“Our partnership with Numskull represents a major part in the strategy to grow our e-commerce presence and to offer a destination for SEGA fans, who can now obtain exclusive and innovative products across a range of categories and brands,” said Jason Rice, director of licensing for SEGA Europe.

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