SEGA states the move marks 'new chapter in Sonic the Hedgehog’s licensing programme'.

SEGA Europe appoints CPLG for Sonic the Hedgehog

SEGA Europe has appointed CPLG as its European licensing agent for its hit Sonic the Hedgehog franchise.

The new deal will see CPLG grow the strength of the Sonic Boom and classic Sonic programmes across Benelux, France, Germany, Spain, Italy, Nordics, Denmark, Greece and Turkey.

SEGA has stated that the move marks’ a new chapter in Sonic the Hedgehog’s licensing programme’, a property that rose to fame in 1991 when it first appeared in videogame form.

“Sonic is an undisputed classic brand that resonates across all our markets,” said Steve Manners, executive vice president of CPLG.

“We are looking forward to bringing a great product to a new audience through the wonderful Sonic Boom TV series and also offering long term fans new and exciting trend product.”

Sonic continues to enjoy global success, recently highlighted the release of the popular Sonic Dash mobile game, with over 100 million downloads worldwide.

Jason Rice, director of brand licensing EMEA, SEGA Europe, added: “We are thrilled to be partnering with CPLG across these key EMEA markets.

“As we look to build the franchise across the region, it was vital that we secured the best possible representation. CPLG’s infrastructure, resources and expertise will provide us with the perfect platform from which to build our business.

“It marks a new chapter in Sonic’s licensing programme and we are looking forward to working with the CPLG team.”

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