Sanrio taps Bare Tree Media for digital content and experiences across its character portfolio

Published on: 23rd August 2021

Sanrio has tapped Bare Tree Media as its digital licensing and marketing partner for Mr Men Little Miss globally, as well as Hello Kitty and Friends, Aggretsuko, and Gudetama brands in Europe, the Middle East, Africa, Australia, and New Zealand.

Under the new partnership, Bare Tree Media will design and digitally distribute mobile messaging stickers, emojis, mobile themes, smart watch faces, GIFs, and AR experiences related to Sanrio’s line up of brands. The Mr. Men Little Miss digital content planned will feature the more than 90 diverse characters. T

The other Sanrio characters to be released will be Hello Kitty, Chococat, Kerokerokeroppi, Kuromi, My Melody, Bad Badtz-Maru, Little Twin Stars, Tuxedosam, Aggretsuko, and Gudetama.

With an expertise in digital design and marketing, the team at Bare Tree Media will customize the branded content for global and local markets in the form of iMessage stickers, Google Play stickers, LINE stickers and Emojis, Samsung themes, Facer watch faces, and GIFs featured on a branded Giphy channel.

“We are thrilled to partner with Sanrio, and offer an amazing range of branded digital experiences to fans eager to engage, share and customize their digital devices and messaging conversations around the world with family and friends,” said Robert Ferrari, president of Bare Tree Media.

“The Mr. Men Little Miss, Hello Kitty and Friends, Aggretsuko and Gudetama brands appeal to a multi-generational audience inspiring self-expression, love and humor that aligns perfectly with our content creation and network of global digital channel partnerships.”

Silvia Figini, COO of Sanrio- EMEA, India and Oceania, Mr. Men – Worldwide, said: “We are glad to partner with Bare Tree Media on this new project. The combination of the global appealing of Mr. Men Little Miss, Hello Kitty and Friends, Aggretsuko and Gudetama and the great experience of Bare Tree Media in creating high quality and engaging digital contents will generate the perfect formula to deliver a wonderful digital experience to our worldwide audience.”


Lego Fortnite is now live

Toikido and Moonbug reveal new pre-school IP, PeaKeeBoo

Trio inducted to Licensing International Hall of Fame

Beano and Place2Be join forces to support children’s mental health 

The third edition of Brandmate is in preparation for 2024

Mattel and Amazon MGM Studios announce Wednesday licensing partnership

Disney Lorcana unveils Into the Inklands

Funko launches Loungefly pet accessory line

Lisle Licensing seals deal with Mood Bears

L.O.L. Surprise! celebrates 50th anniversary of Hello Kitty with new collection