The firm will develop a range of bags and stationery based on ITV's popular horror game show for a 2015 launch.

Sambro signs ITV2’s horror game show Release the Hounds

Sambro has signed an exclusive deal with Sony Pictures Television to create a new range of bags based on the ITV2 horror games, Release the Hounds.

Developed by Sony Pictures Television’s Gogglebox Entertainment, Release the Hounds challenges three contestants to make their way through a forest in a quest to unlock treasure chests.

To walk away with the grand prize, the players must face a range of scary challenges, including outrunning a pack of hounds.

The new range from Sambro will feature a collection of bags and stationery based on the gameshow, scheduled to hit retailers in 2015.

The collection will be aimed at teen and tween fans of the show.

“We are over the moon to have signed this amazing licensing deal with Sony Pictures Television,” said Sambro’s Nikki Samuels.

“Release the Hounds has to be seen to be delivered and we know that this new series is going to be one of the most talked about programmes on TV. Our design team has started working on the collection and we cannot wait to launch it early next year.”

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