Celebrity licensing agency RMI has teamed up with branded fragrance specialist Per-Scent for the launch of Samantha Faiers’ first perfume, La Bella.
Faiers – who has launched a new brand called By Samantha – was apparently involved with the conceptualisation and development of La Bella. The perfume is described as a ‘sweet and sophisticated’ fragrance, with a mix of vanilla as a top note, iris flower and benzoin at the heart and musk laced with caramel in the base notes.
"I didn’t want to simply put my name to something, like a lot of celebrities do, that’s not the direction I wanted to go," said Faiers. "The development team has been amazing – letting me lead the way, and we’ve created my ultimate fragrance.
"This is such an exciting venture for me and I can’t wait to share the fragrance with my fans."
Vicky Kostura, MD at RMI, added: "RMI is pleased to enable Sam to realise one of her dreams to release her first fragrance. It signals the launch of her very own brand ‘By Samantha’ and we are working on a raft of brand extensions for her."