Rubies II and NECA launch pop culture arm Denuo Novo to specialise in collectables and cosplay

Published on: 20th August 2021

Rubies II LLC and NECA (National Entertainment Collectibles Assocation) have formed a new wholly-owned subsidiary to specialise in the creation of high-end collectables based on various pop culture franchises.

Called Denuo Novo LLC, the new business will combine the innovation and creative capabilities of NECA with Rubies’ supply chain and omni channel retailing capabilities to deliver a pop culture product line-up spanning replica costumes and props such as helmets and high end cosplay costumes.

Rubies has been making Halloween costumes for over 60 years while NECA has been a force in the licensed product and collectibles space for over 25 years. The creation of Denuo Novo allows the talented designers and product developers from both powerhouse companies to create a new destination for cosplay and replica costumes and high-end collectibles.

The newly formed Denuo Novo has made no secret of its mission to ‘be the single stop for premium quality costume replicas and high-end collectibles for generations to come.’ The business will kick start its journey with a range of product to support the Star Wars franchise, with more IP on the horizon.

The firm also plans to fulfill many of the existing orders of Star Wars replica and high-end collectable products originally prodcued by ANOVOS Productions.

“NECA has been a powerhouse in licensed collectibles for years and we’re incredibly excited to grow our presence in the  high-end collectibles space with replica costumes and helmets,” said Joel Weinshanker, managing partner of Rubies.

“Furthermore, we are thrilled to offer the quality and attention to detail that these discerning customers have  come to expect.”


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