Golden Bear has been named the plush partner for the popular CBeebies and iPlayer pre-school series, The Baby Club, presented by Giovanna Fletcher and Nigel Clarke.
In a deal brokered by Rockpool Licensing, Golden Bear will be developing plush based on the growing family of characters featured in the show, beginning with Baby Bear, who appears with Giovanna and Nigel and stars in all activities, play, songs, and stories.
The third season of the hit BBC commission launched last month and is broadcast twice a day on CBeebies. 60 episodes and a library of songs are now available on BBC iPlayer, while The Baby Club has been a major success since its launch in 2019.
Tracy Griffiths, head of brand and licensing at Golden Bear, commented: “We’re delighted to be on board and can’t wait to launch a range of fun, innovative plush which reflect the TV programme’s ethos of baby development, exploration and parental empowerment.
“Golden Bear is looking forward to Baby Bear joining our strong portfolio and encouraging real-world play and interaction, inspired by The Baby Club’s on-screen activities.”
Vickie O’Malley, MD Rockpool Licensing, added: “Fans of The Baby Club have been clamouring for Baby Bear plush since the show launched and it’s a privilege to be working with such an esteemed partner as Golden Bear to make this happen. We’re thrilled to be able to say, “They’re on their way!”
The Baby Club is a ground-breaking TV series made for CBeebies by Three Arrows Media, Tiny House Productions and CMP Productions. Aimed at babies up to 18 months and their grown-ups, it’s the channel’s first overtly dual-facing brand with interactivity at its heart.
Each episode explores ‘What’s in the Bag?’ which can be anything from a household item like a wooden spoon or a pan, to a bath time toy or an item of clothing, all discovered together through play, story and song.
The Baby Club is firmly rooted in the latest research with input from leading experts and has been designed to help baby development, empower parents, aid bonding and attachment.