Dubit, the creator of metaverse experiences, games, and events for brands, has announced the appointment of Jon Vlassopulos – former Roblox VP, Global Head of Music – to its advisory board.
Vlassopulos joins following almost three years leading music initiatives at Roblox, which reaches over 200 million users a month with games and experiences, and where he remains an advisor. The groundbreaking virtual concerts and experiences that he produced for major artists like Lil Nas X, Twenty One Pilots, KSI, 24KGoldn and Zara Larsson, reached and engaged over 100M people around the world.
Dubit recently created the first virtual experiences for the two biggest music awards shows, the BRITs and the Grammys, featuring standout virtual performances from viral UK artist Pink Pantheress and Latin star Camilo. The company is also behind Samsung’s Superstar Galaxy, which last Friday 17 June) showcased an exclusive concert from British singer-songwriter Charli XCX.
Vlassopulus will work with Dubit in a senior advisory capacity on future metaverse strategies, supporting its partnerships with brands, publishers, artists, and metaverse platforms.
Announcing the appointment, Matthew Warneford, CEO and Co-Founder of Dubit, commented: “We have had the pleasure of working closely with Jon and his team on multiple occasions over the past couple of years, and we’re thrilled he has chosen to join our advisory board. Jon’s relationships, unrivalled experience and creative production expertise will be an invaluable part of our ongoing strategy to help forward-thinking brands, artists and events activate in the metaverse.”
“Dubit became a trusted partner during my time at Roblox delivering entertaining and immersive virtual experiences for our music and brand partners,” says Vlassopulos. “The beauty of the metaverse is its power to reach and engage massive global audiences that are unreachable on other platforms and in the real world. Dubit’s ability to create experiences for this new medium that strengthens bonds between fans, brands and artists is among the best in the business. I’m looking forward to working with them to help conceive and activate many more iconic virtual events and experiences on platforms like Roblox.”
The possibilities are limitless for branded events and musical experiences in the metaverse. As well as Roblox (over 200m monthly active users), Minecraft (170m), and Fortnite (270m), newer platforms such as Core and web3 based platforms including The Sandbox are providing unprecedented choice and depth of experience for audiences.
